Pinterest Is Cozying as much as Retailers With a Software To Monitor Advert Efficiency
Pinterest desires to play a much bigger function in retail media.Gabby Jones/Bloomberg through Getty Photographs
The visual-heavy platform is rolling out a instrument known as Pinterest Adverts Supervisor that permits advertisers and retail media networks to raised see if Pinterest adverts drive gross sales.
The self-service instrument pulls in a retailer’s viewers, conversion knowledge, and product catalogs. Julie Cities, vp of product advertising and product operations at Pinterest, mentioned that the brand new retail media instrument goals to assist manufacturers handle and run their very own Pinterest campaigns utilizing retail knowledge.
Advertisers first arrange Pinterest campaigns that hyperlink again to a retailer’s ecommerce web site. Pinterest can then observe metrics like return on advert spend and clicks.
Lauren Johnson
Lauren Johnson is Adweek’s deputy editor of commerce, the place she runs Adweek’s retail and influencer advertising protection. Earlier than becoming a member of Adweek in 2024, she was an promoting reporter at Enterprise Insider for six years and beforehand lined expertise for Adweek.
