Key phrase density is the share of occasions a goal key phrase seems on a web page in comparison with the entire phrase rely, and whereas it mattered in early website positioning, it is now largely irrelevant as a rating issue.
Key phrase density turned fashionable in early website positioning days as a result of search engines like google and yahoo relied closely on key phrase frequency to find out relevance. Pages that repeated a key phrase a sure proportion of the time typically ranked greater.
At this time, Google and different search engines like google and yahoo use way more subtle algorithms and so they don’t simply use key phrases to rank content material—the content material high quality itself issues extra.
Overusing key phrases—often known as key phrase stuffing—may even damage rankings and consumer expertise.
Right here’s what to concentrate on as a substitute of key phrase density:
- Match search intent. Ensure that your content material covers the knowledge customers are in search of.
- Use the goal key phrase naturally. Place your goal key phrase in title, headers, and physique textual content the place they make sense, however keep away from forcing them unnaturally.
- Optimize for readability. Write content material that flows nicely, engages readers, and gives worth
Semrush’s website positioning Writing Assistant can assist you create articles which might be optimized for each search engines like google and yahoo and customers. Enroll on the platform to strive the instrument right now.
