Advertisers can now purchase Spotify adverts via each Amazon’s and Yahoo’s demand-side platforms (DSPs), the corporate introduced Wednesday.
It’s the primary time that DSP prospects of Amazon or Yahoo will be capable to entry Spotify’s audio, video, and show advert stock from instantly inside their DSP.
“We’re dedicated to investing in our automated shopping for channels—to make it simple for advertisers to purchase, create, and measure on Spotify,” Brian Berner, Spotify’s international head of promoting gross sales and partnerships, advised ADWEEK. He added that new integrations in Spotify’s adverts enterprise “give advertisers extra management, extra flexibility, and extra impactful connections” with the streaming platform’s international person base.
