As AI reshapes the manufacturing enterprise, Publicis Groupe is placing it on the middle.
The holding firm instructed ADWEEK it has appointed Deepti Velury as international CEO of manufacturing, a brand new position at Publicis overseeing its international manufacturing studios, hubs, and AI platforms, together with manufacturing community PXP.
Velury, beforehand chief know-how and transformation officer at Epsilon, will steer Publicis’ effort to convey its manufacturing capabilities into the AI period by integrating information, know-how, and measurement all through.
That effort is supported by the debut of Leona, described by Publicis as an “end-to-end agentic AI content material engine” that faucets its linked identification information set to generate and adapt inventive.
