Meta is betting its future on automation, and it’s enlisting AI brokers–expertise that carries out a job on behalf of a person–to get there
Forward of Promoting Week, the corporate on Thursday unveiled a set of instruments designed to assist manufacturers promote merchandise and for customers to find them—the corporate’s newest push towards CEO Mark Zuckerberg’s imaginative and prescient that advertisers will finally be capable of hand over their budgets and aims and let Meta do the remaining.
The headline product, Enterprise AI, features as a gross sales agent for eligible U.S.