Over the weekend, mannequin Ashley Graham shared a trailer for a thriller referred to as Omitted, wherein she performs a lady who “looks like she doesn’t exist.” Within the final twist, it seems the movie is faux.
A brand new trailer, launched as we speak from Mischief @ No Fastened Deal with, reveals that Graham was bringing fundamental character vitality to the launch of her new attire model at JCPenney.
The advert highlights “one thing the trade too typically ignores: the shortage of true plus-sized illustration,” Mischief affiliate inventive director Dana Buckhorn stated in a press release.
The challenge attracts consideration to the truth that whereas 67% of girls put on plus-sized clothes, lower than 1% of fundamental characters in high movies do. The Ashley Graham for JCPenney assortment is designed to make curvy girls really feel seen.
It additionally aligns with the retailer’s “Sure, JCPenney!” model refresh, centered on attracting a brand new technology of customers.
“The marketing campaign isn’t nearly this daring, new clothes line — it’s about refusing to fade into the background,” Buckhorn stated. “Nobody expects this type of trade disruption from what has at all times been seen as a standard retailer. However with this whole model overhaul, that’s precisely the purpose.”
