On this episode of Courageous Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Megan Frank, SVP of promoting and R&D at Mizkan, the 221-year-old, family-owned meals firm behind iconic manufacturers like Ragu, Bertolli, Nakano, and the newly acquired Zing Zang.
With a portfolio of legacy manufacturers which have stood the check of time, Megan shares how she retains them related to as we speak’s shopper whereas staying true to their roots.
She discusses the significance of preserving core model belongings, making a tradition of empowerment, and leveraging frameworks like OGSM to attach long-term imaginative and prescient to short-term motion.
Megan additionally explains how her workforce drives pace and agility inside a family-owned construction, how retail partnerships are managed by way of data-backed joint enterprise planning, and why consolidating media and shopper advertising and marketing underneath one workforce has unlocked extra seamless shopper journeys.
Key takeaways:
Legacy manufacturers can transfer quick. Clear imaginative and prescient and accountability empower groups to behave with pace throughout features.
Relevance requires evolution. Megan shares how timeless belongings and fashionable activations work collectively to have interaction new shoppers.
Information drives accountability. A customized measurement mannequin helps Mizkan shift retailer conversations towards results-based planning.
