MrBeast and TelevisaUnivision are scoring partnership targets.
In the present day, MrBeast and Spanish-language media firm TelevisaUnivision introduced they’re teaming up for a brand new initiative referred to as the “Highway to Beast Cup.”
Beau Avril, svp, world head of media and model partnerships, for MrBeast, and Tim Natividad, TelevisaUnivision’s advert gross sales chief, first shared the information throughout an ADWEEK Home panel moderated by ADWEEK CEO Will Lee.
With the 2026 FIFA World Cup on the horizon, the Highway to Beast Cup initiative serves as a complement to the 2026 summer season of soccer, showcasing prime world creators teaming up with soccer legends for a 1v1 Creator Cup at Estadio Azteca in Mexico Metropolis.
The businesses mentioned that the creators and legends will go head-to-head, competing for a “main contribution” to construct soccer fields of their house international locations. And viewers can watch all of it occur throughout MrBeast’s social channels and TelevisaUnivision platforms.
“This partnership pushes the sport ahead in new methods and delivers content material constructed for at this time’s viewers,” Natividad mentioned in an announcement.
Manufacturers even have the chance to get entangled, ADWEEK has realized, with advertisers getting the possibility to combine into the cultural moments through the initiative.
In the meantime, the initiative additionally has philanthropic motivations, with MrBeast, TelevisaUnivision, and Beast Philanthropy becoming a member of to create a brand new college and a soccer discipline close to Mexico Metropolis, in addition to refurbish 10 further soccer fields for youths throughout the nation.
“Soccer is the world’s hottest sport, and Jimmy is the world’s hottest creator, making TelevisaUnivision the proper associate to affix us on our journey to create lasting change,” Jeff Housenbold, CEO of Beast Industries, mentioned in an announcement.
