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Seeking to get extra out of your TikTok advertising efforts?
Posting frequency is a key consideration inside this, and making certain that you just preserve an lively profile, which is able to hold customers coming again, and maximize your alternatives for attain.
However what’s the optimum posting frequency on TikTok?
The group at Buffer not too long ago sought to search out out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a greater understanding of the position that frequency performs in total TikTok efficiency.
And it’s vital.
In response to Buffer’s knowledge, posting extra usually results in extra views per put up, with TikTok’s algorithm seemingly rewarding constant exercise.
And your common view counts will hold rising the extra you put up.
As you may see on this chart, the information exhibits that posting 2 to five instances per week gives you a 17% increase in views per put up, on common, however posting greater than 11 instances per week will double that common fee of efficiency.
Why?
Buffer’s rivalry right here is that the common views are slightly deceptive on this respect, as a result of what truly occurs once you put up extra usually is that you just improve your probabilities of getting large attain with a single put up. So whereas most posts, total, will see comparatively small view counts, the extra you put up, the upper the chance that one might be successful, which is able to then drag up your common.
But, even accounting for this consideration, the information nonetheless exhibits that posting extra usually will, typically, result in higher outcomes total.
As Buffer notes:
“Posting extra ceaselessly doesn’t essentially elevate the ground, but it surely does elevate the ceiling.”
So whereas it doesn’t imply that each single replace goes to see large attain will increase because of posting frequency, the information does recommend that posting extra usually will ultimately ship larger attain outcomes, whereas additionally serving to you construct an viewers, set up your model, and many others.
So, time to get cracking. Eleven TikToks per week is doable, proper? I imply you might have all of these AI mills and image-to-text, and text-to-video instruments at your disposal. You possibly can simply pump out 40+ TikTok a month.
Proper?
Look, it is probably not sensible to plan for such a excessive quantity of TikTok clips, however the knowledge means that posting extra content material, and attempting extra issues out, will result in higher efficiency.
I assume, alternatively, you could possibly argue that by utilizing TikTok Traits, and tapping into already viral codecs, or creating your individual unique takes primarily based on what’s working, you then’d be simply as profitable with fewer clips. However once more, the information exhibits that posting extra will result in higher efficiency over time.
You possibly can take a look at Buffer’s full report right here.
