Municipal elections will not be often the enjoyable ones, however Zohran Mandani’s staff has livened up this yr’s New York Metropolis mayoral race.
Melted Solids is the inventive and manufacturing store behind the breakout social movies propelling Mamdani to the lead forward of November’s election. Throughout ADWEEK Home at Promoting Week, our government editor Alison Weissbrot sat down with company co-founders Debbie Saslaw and Anthony DiMieri, veterans of each promoting and activism.
Saslaw and DiMieri revealed how they’ve constructed a brand new hybrid promoting mannequin that borrows the emotional precision of model advertising and applies it to native politics.
From Madison Avenue to Mutual Assist
Each founders got here from conventional adland pedigree—Showtime, HBO, JWT, and Digitas—earlier than leaving the business disillusioned by its waste and hierarchy.
