Whereas New York Comedian Con simply wrapped, Apple’s Underdogs–the scrappy however lovable staff of coworkers turned entrepreneurs–discovered a conference extra to their tastes: Container Con, a sustainable packaging present.
The motley crew returns in Apple’s new advert, created by TBWAMedia Arts Lab, which not so subtly pokes enjoyable at Microsoft’s notorious “blue display screen of demise” that seems when there’s a system malfunction.
Because the Underdogs are busy at their favourite commerce present, courting an vital purchaser, the occasion takes a flip when a widespread system failure grinds proceedings to a halt. Each display screen on the conference turns blue–apart from the Underdogs’ Macs. For these protagonists, it’s enterprise as standard.
The story weaves in product demos to indicate how Apple’s ecosystem of {hardware}, software program, and providers seamlessly works collectively to maintain customers safe and versatile.
That is the eighth installment of Apple’s widespread Underdogs sequence, which has gained accolades together with a Cannes Lions Movie Grand Prix in 2022.
Nevertheless, final yr’s chapter, wherein the Underdogs went on a enterprise journey to Thailand, drew backlash from those that known as Apple’s depiction of the nation offensive. The tech big subsequently pulled the advert.
Different Underdogs spots have seen the staff design and pitch a brand new product, survive distant working through the pandemic, give up their jobs, and embark on a rescue mission throughout New York.
