As AI continues to creep additional into digital promoting, we’ve seen extra curiosity—and price range—transfer towards experiential occasions for shoppers.
Now in its seventh 12 months, ADWEEK’s 2025 Experiential Awards spotlight the manufacturers and companies participating shoppers within the thrilling realm of activations.
ADWEEK is in search of experiential campaigns that dazzle with interactive parts, ship awe-inspiring experiences, and discover inventive methods to coach shoppers. Final 12 months’s winners embrace Curb Your Enthusiasm’s Latte Larry’s pop-up and Pinterest’s Manifest Station at Coachella.
Enter HERE by Aug. 26! Class descriptions, official guidelines, and key dates will be accessed within the submission portal.
The 2025 Experiential Awards classes:
By Spend:
- Experiential Activation Much less Than $1 Million
- Experiential Activation Over $1 Million
By Business:
- Experiential Activation by Auto Model
- Experiential Activation by Retail Model
- Experiential Activation by Expertise Model
- Experiential Activation by a Media Model
- Experiential Activation by a Packaged Items Model
- Experiential Activation by an Leisure Model
- Experiential Activation by a Spirits or Alcoholic Beverage Model
- Experiential Activation by a Beverage Model
- Experiential Activation by a Journey Model
Greatest Use:
- Greatest Use of Cellular in an Experiential Activation
- Greatest Use of Video in an Experiential Activation
- Greatest Use of Knowledge Insights in an Experiential Activation
- Greatest Use of Out-of-Dwelling Media in an Experiential Activation
- Greatest Use of Social Media in an Experiential Activation
- Greatest Use of Superstar in an Experiential Activation
- Greatest Use of Music/Audio in an Experiential Activation
- Greatest Use of Partnership in an Experiential Activation
- Greatest Use of Influencers in an Experiential Activation
- Greatest Use of Experiential Activation to Launch a Model/Product
- Greatest Sports activities-Associated Experiential Activation
- Greatest Neighborhood-Targeted Experiential Activation
- Greatest Worldwide Experiential Activation
- Greatest Occasion in Help of Range and Inclusion
- Greatest Trigger-Associated Experiential Activation
- Greatest Activation in Help of Sustainability
- Greatest Use of Digital Occasion Expertise
- Greatest Use of Supply and Merchandise
- Greatest Use of Drive-Up Expertise
- Greatest Client Activation
- Greatest Networking Occasion
- Greatest Occasion for Skilled Improvement
Total:
- Experiential Company of the Yr
- Experiential Model of the Yr
- Experiential Govt of the 12 months
Timeline:
July 15: Entry charge will increase to $595
Aug. 12: Entry charge will increase to $695
Aug. 26: Ultimate entry deadline
