Icaro Doria, chief artistic officer (CCO) and co-president of DM9, has stepped down from his submit after the São Paulo-based company admitted to manipulating case research footage for a Cannes Lions Grand Prix-winning marketing campaign, ADWEEK has confirmed.
The departure comes two days after ADWEEK reported that CNN Brasil filed a proper grievance towards DM9 and its consumer Whirlpool after discovering {that a} section of its broadcast was altered utilizing AI and featured in DM9’s Grand Prix-winning case research video for its “Environment friendly Solution to Pay” marketing campaign.
“The choice was made by mutual settlement and marks the top of a cycle that started in 2022, characterised by vital artistic achievements and the consolidation of a brand new chapter for DM9 within the Brazilian market,” the company mentioned in a press release shared with ADWEEK.
Doria took duty for the incident earlier this week, when DM9 publicly acknowledged a “sequence of errors” within the manufacturing and submission of the case research video. The company apologized and mentioned it was introducing inner safeguards, together with the creation of an AI Ethics Committee.
Whereas Cannes Lions confirmed it’s investigating the case, it has not revoked the Grand Prix.
DM9 earned 21 Lions at this yr’s competition, serving to guardian community DDB Worldwide reclaim the competition’s prestigious Community of the 12 months honor.
The company mentioned it’ll announce new artistic management quickly.
Doria, who additionally served as jury president of this yr’s Print & Publishing Lions class, beforehand held artistic management roles at DDB New York, Arnold, and Hill Holliday.
