LinkedIn’s rolling out a brand new choice to make your articles stand out in-stream, which additionally aligns with its broader push on video content material.
Quickly, all LinkedIn members will be capable of add a video within the header picture slot on a LinkedIn article.
As you may see in this instance, posted by social media professional Lindsey Gamble, the header picture spot on LinkedIn articles now additionally notes you can “add a canopy picture or video” to accompany your LinkedIn article.
The identical additionally applies to newsletters within the app, and LinkedIn has confirmed to SMT that the choice is at the moment within the strategy of being rolled out to all customers.
LinkedIn says that the brand new cowl movies shall be playable in the principle feed, to assist have interaction potential readers, whereas video thumbnails may also be displayed in emails despatched to subscribers.
LinkedIn recommends that creators publish horizontal movies within the header show, in alignment with the article format, in 16:9 facet ratio. LinkedIn additionally says that your cowl movies ought to be quick and fascinating, ideally round 30 seconds, or much less, in size.
It might be a great way to drive extra curiosity in your LinkedIn content material, and improve in-app engagement.
As a result of video is blowing up on LinkedIn proper now.
LinkedIn says that movies are 20x extra prone to be shared within the app, whereas general video viewership on the platform is up 36% year-over-year. Video content material additionally generates 1.4x extra engagement than different publish varieties.
Mix this with native articles, which LinkedIn is extra prone to promote to an expanded viewers, and the info means that this might be a beneficial choice, which may get extra individuals studying your LinkedIn updates, and drawing them to subscribe to your in-app updates.
Which additionally applies to firm pages. LinkedIn added the choice for firm pages to publish long-form articles to the app again in 2021, which is able to now get entry to this new video header choice.
Firm pages may create newsletters as effectively, and movies on every will provide you with extra methods to make your content material stand out, and seize consideration in-stream.
It’s one other consideration both approach, which may improve you LinkedIn technique.
LinkedIn says that cowl movies are being rolled out globally over the subsequent few weeks.
