Lately, the chief advertising and marketing officer function has been evolving, and with it, the job title.
However moderately than simply including some inventive window dressing to the title—creating roles equivalent to chief income officer, chief business officer, or chief gross sales officer—specialists say, there are legitimate causes for these replacements.
Whereas the CMO job title stays fashionable, there was a decline in new hires across the globe adopting the CMO label lately, in line with Russell Reynolds Associates. As an alternative, executives accountable for interacting with clients and driving enterprise development are choosing titles that make no point out of promoting.
