Warner Bros. Discovery, TNT Sports activities, and the NBA have minimize the wire on their NBA TV partnership.
TNT Sports activities has produced content material for NBA TV since its launch as the primary league tv community again in 2008. Nonetheless, final yr, the NBA reached a brand new 11-year, roughly $76 billion media rights deal, which awarded its broadcast rights to Amazon, ESPN, and NBCUniversal.
Although the NBA and WBD reached an settlement to proceed producing its Contained in the NBA and different content material for ESPN—in addition to digital NBA content material by way of Bleacher Report and Home of Highlights—an inside memo obtained by Entrance Workplace Sports activities from TNT Sports activities CEO Luis Silberwasser signifies that TNT Sports activities and the NBA “mutually determined to half methods” from the NBA TV collaboration.
“We made a number of proposals to proceed to supply companies and function the NBA TV community and associated digital property. Nonetheless, we had been unable to agree on a path ahead that acknowledged the worth of our experience, high quality content material, and operational excellence that our followers and companions have come to anticipate from TNT Sports activities,” Silberwasser mentioned within the memo to TNT Sports activities staff Friday.
The memo signifies that the league will take over programming and operations for NBA TV and NBA.com on Oct. 1.
That’s initially how NBA TV started in 1999, when it was NBA.com TV airing content material filmed in league studios in Secaucus, N.J. After launching as a cable channel in 2008, TNT Sports activities packed it with reveals, together with NBA Gametime Stay, Hardwood Classics, and rebroadcasts of Contained in the NBA.
However after its restructured content material cope with the NBA, WBD indicated a distinct course for TNT Sports activities. The WBD upfront highlighted new properties, together with the Unmatched ladies’s basketball league and Large 12 and Large East convention faculty sports activities.
Whilst WBD introduced a break up into two corporations—with its cable-heavy International Networks division focused for layoffs—TNT Sports activities touted sturdy advert gross sales for brand new properties, together with the French Open at Roland-Garros and the FIFA Membership World Cup soccer event.
Emphasizing a sports activities portfolio that features the Nationwide Hockey League, Main League Baseball, and U.S. Soccer simply forward of the 2026 World Cup, TNT Sports activities has spent a lot of the final yr that includes its various rights stock and on-air expertise whereas measuring expectations of its future with the NBA.
