Try our complete search engine record beneath.
We’ve divided them into predominant classes and specified what every is greatest for.
And we’ve included month-to-month site visitors (as estimated by Semrush’s Visitors Overview device primarily based on April 2025 knowledge) to every area that will help you perceive how fashionable each possibility is.
Conventional Search Engines
1. Google
World month-to-month visits: 92.7 billion
Greatest for: A complete and customized search expertise
Google stays the hottest search engine up to now. Probably because of its giant index of internet sites and the power to offer related search outcomes rapidly.
Considered one of its strongest factors lies in with the ability to anticipate customers’ intent—its auto-complete characteristic can usually decipher what you’re on the lookout for earlier than you end typing.
It presents helpful options like featured snippets and AI-generated summaries that assist customers get the data they want as rapidly as attainable. And the introduction of AI Mode is making it extra interactive than ever.
Elevated promoting and monitoring lately have raised privateness considerations. However when you’re purchasing on-line or on the lookout for instructions, Google will normally provide you with what you want in seconds.
2. Bing
World month-to-month visits: 4.2 billion
Greatest for: Picture-based searches
Microsoft’s Bing presents robust visible search capabilities that make it simple to search out photos, preview movies, and browse merchandise.
It additionally contains seamless integrations with different Microsoft merchandise, resembling Home windows and Edge. And distinctive options like factors that may be redeemed for rewards like present playing cards.
It’s price noting that Bing’s search outcomes usually include fewer advertisements than Google outcomes.
Additionally they really feel extra curated since Bing tends to prioritize informational sources (resembling Wikipedia or official authorities websites) over extra industrial web sites.
3. Yahoo
World month-to-month visits: 2.5 billion
Greatest for: Informal search constructed right into a broader homepage expertise
Yahoo’s unique search engine functioned as a manually curated listing of internet sites that customers might search by way of to search out what they wanted however now makes use of Bing’s index and algorithm to generate search outcomes.
The entire expertise is bundled into the Yahoo homepage, which options information, climate forecasts, an e-mail service, and extra.
It presents dependable and related search outcomes for many queries.
However the platform isn’t targeted on offering a sophisticated search expertise. At present, there aren’t AI-powered solutions or superior filters that will assist with discovering extremely particular info.
AI Search Engines (Additionally Referred to as Reply Engines)
4. ChatGPT Search
World month-to-month visits: 4.5 billion
Greatest for: AI-generated solutions backed up with citations and sources
ChatGPT search presents conversational solutions, summarized info, and supply hyperlinks somewhat than an inventory of search outcomes.
You may ask follow-up questions, which lets you refine even extremely particular search queries.
Whereas it’s nice for synthesizing info and studying about advanced subjects, it’s not essentially designed to find recent content material like information articles.
5. Perplexity
World month-to-month visits: 125.4 million
Greatest for: Scientific analysis and fact-checking
Perplexity gives AI-generated solutions backed by credible sources by default. And gives inline citations, with every sentence being linked to a supply.
It’s nice for getting insights on technical and factual questions.
Perplexity’s Professional Search characteristic helps you to ask multi-turn questions and get progressively extra refined solutions. It presents a minimalistic interface, with few to no advertisements or pointless muddle.
Whereas Perplexity doesn’t retain conversational historical past in the identical means ChatGPT does, it nonetheless does an excellent job of surfacing credible info on a variety of subjects.
Social Media Search Engines
6. YouTube
World month-to-month visits: 42.8 billion
Greatest for: How-to content material, critiques, and video-based studying
Whereas YouTube isn’t a standard search engine, it’s a preferred alternative for individuals on the lookout for tutorials, product critiques, leisure, and different forms of video-based content material.
The platform does an excellent job of surfacing related and interesting movies primarily based in your preferences and any search queries you enter.
Engagement metrics impression YouTube’s search outcomes, which implies fashionable movies are sometimes prioritized over different (and probably extra related) content material.
There are additionally loads of advertisements and sponsored movies on the platform, particularly for industrial subjects.
7. TikTok
World month-to-month visits: 1.9 billion
Greatest for: Chew-sized video content material and crowd-sourced suggestions
TikTok presents customers a approach to seek for short-form movies on trending subjects, product critiques, native suggestions, and extra.
It ranks content material primarily based on a couple of components, together with how effectively a video matches your search question, your exercise on the platform (e.g., movies watched, favored, shared, or commented on), and issues like location and language.
It’s useful for exploratory searches, resembling “issues to do in [city]” or “greatest books for [topic].”
Since a lot of the content material on TikTok is designed for leisure functions and fast engagement, it may be tougher to search out in-depth info on a subject.
Privateness-Targeted Search Engines
8. DuckDuckGo
World month-to-month visits: 1.9 billion
Greatest for: A search expertise with no monitoring of any sort
DuckDuckGo is a well-liked privacy-focused search engine that doesn’t retailer search historical past, monitor customers, or provide any form of customized outcomes primarily based on person habits.
Its outcomes are gathered with its personal internet crawler in addition to from platforms like Bing.
Whereas DuckDuckGo doesn’t personalize search outcomes, it nonetheless presents handy options like instantaneous solutions, shortcuts, and maps. These make it simpler for customers to search out info with out violating their privateness.
This search engine is a good alternative for individuals on the lookout for a non-public search expertise with out having to make use of VPNs, proxies, or comparable applied sciences.
9. Ecosia
World month-to-month visits: 254 million
Greatest for: A feel-good search expertise that helps environmental causes
Ecosia is an eco-friendly search engine that makes use of the income from its search advertisements to plant timber.
Thus far, the platform has helped plant greater than 230 million timber world wide.
It will get search outcomes and advertisements from Bing and Google. The supply used on your outcomes relies on issues like your location and your cookie settings.
Whereas not as privacy-focused as DuckDuckGo, Ecosia nonetheless anonymizes person knowledge. It’s a sensible choice for individuals who need their each day searches to contribute to a superb trigger.
10. Startpage
World month-to-month visits: 49.4 million
Greatest for: Getting Google’s search outcomes with out being tracked by Google
Startpage serves Google’s search outcomes however strips away identifiable info (IP addresses, person habits, and search queries) to offer a non-public search expertise.
There’s additionally an choice to open outcomes utilizing a proxy server for elevated anonymity.
The shortage of customized search outcomes helps cut back algorithmic bias, making Startpage a sensible choice for goal analysis.
11. Courageous Search
World month-to-month visits: 367.2 million
Greatest for: A largely ad-free search expertise
Courageous Search presents a non-public and largely ad-free search expertise.
It doesn’t depend on Google or Bing—it makes use of its personal internet crawler and search index. This permits Courageous to offer search outcomes that aren’t influenced by mainstream tech algorithms to provide customers an alternate view of the online.
The search engine helps you to use “Goggles”—customized filters customers can apply to tailor outcomes to their wants (e.g., to solely present outcomes from unbiased information sources).
Area-Particular Search Engines
12. Baidu
World month-to-month visits: 728.2 million
Greatest for: Chinese language-speaking customers fascinated by domestically optimized search outcomes
Baidu is the principle search engine in China. Because of the nation’s strict web laws, most Western search engines like google and yahoo stay inaccessible and make Baidu the principle approach to entry the online in China.
Baidu presents an ad-heavy search expertise with many sponsored outcomes. There’s additionally a giant emphasis on in-house providers and platforms, resembling Baike (the Chinese language various to Wikipedia) and Tieba (a preferred on-line discussion board).
It’s an indispensable search engine for native Chinese language searches. That mentioned, worldwide customers may discover the search engine limiting because of censorship and language boundaries.
13. Shenma
World month-to-month visits (to the web site—not the cellular app): 519,800
Greatest for: Chinese language customers on the lookout for a mobile-first search expertise
Shenma is a mobile-first search engine aimed on the Chinese language market.
The search outcomes are extremely industrial and aimed toward customers who need to make a purchase order. This shouldn’t be shocking, since Shenma is partially owned by Alibaba, the most important ecommerce firm in China.
Shenma is a good possibility for Chinese language customers trying to uncover merchandise, apps, and leisure content material.
14. Yandex
World month-to-month visits: 238.3 million
Greatest for: Russian customers on the lookout for native search outcomes
Yandex is the preferred search engine in Russia.
It presents real-time search recommendations, fast solutions, and voice search. Yandex additionally contains different providers, together with e-mail and maps.
15. Naver
World month-to-month visits: 1.1 billion
Greatest for: Korean-speaking customers on the lookout for a information portal mixed with native search outcomes
Naver is a South Korean search engine that gives search outcomes mixed with content material from associated providers, resembling Naver Weblog (user-generated blogs) and Data iN (a Q&A discussion board).
It prioritizes internally hosted content material (resembling Naver and Data iN pages) to maintain customers on the platform.
This creates a novel expertise that’s nice for exploring Korean tradition and traits.
16. Seznam
World month-to-month visits: 246.1 million
Greatest for: Czech customers on the lookout for native information and search outcomes
Seznam is the search engine of alternative for customers within the Czech Republic. And has its personal internet crawler and index.
It’s constructed to be used with the Czech language particularly, which helps it get a greater understanding of queries that include Czech idioms and cultural context.
Whereas it won’t have superior options (e.g., AI-powered overviews) just like the extra fashionable international search engines like google and yahoo, it’s a superb possibility for Czech customers on the lookout for native information and solutions to native search queries.
Particularly because it integrates with different fashionable Czech platforms—for mapping, actual property, and information.
Paid Search Engines
17. Kagi
World month-to-month visits (web site visits—not search engine customers): 2.4 million
Greatest for: A extremely customizable, ad-free search expertise
Kagi is an ad-free search engine supported by paid person subscriptions.
Its search outcomes are derived from a mix of a number of indexes, together with its personal indexes (resembling Teclis), and the indexes of Google, Bing, and different platforms.
Kagi’s search outcomes additionally depend on API calls to platforms like WolframAlpha, Wikipedia, and others.
Kagi helps you to determine which web sites you’d prefer to see in your search outcomes by way of the “Lenses” characteristic. Which helps you to slim down your search to search out what you’re on the lookout for extra simply.
For instance, Kagi has a pre-built programming lens that solely shows outcomes from programming language web sites and boards.
Being a freemium search engine (with paid plans beginning at $5/month), Kagi is aimed toward energy customers (resembling researchers and writers) who carry out intensive analysis and need to remove noise and clickbait.
Specialised Search Engines
18. The Wayback Machine
World month-to-month visits: 23 million
Greatest for: Trying up historic variations of webpages
The Wayback Machine offers customers a approach to search for web sites at particular factors in historical past. This may be helpful for monitoring web site modifications or recovering misplaced content material.
Its interface is pretty fundamental. You simply kind in a URL and are then introduced with a calendar of obtainable snapshots of that web site throughout totally different time limits.
From right here, you’ll be able to click on on a date to be redirected to an archived model of that web site.
Whereas the Wayback Machine doesn’t have each web site that ever existed in its archive, it has a big database of internet sites you’ll be able to search for.
19. ResearchGate
World month-to-month visits: 92.9 million
Greatest for: Peer-reviewed scientific and tutorial analysis
ResearchGate is a search engine and social community for researchers. Scientists use the platform to share their work, ask questions, and add publications.
ResearchGate permits customers to seek for papers by writer, matter, journal, or establishment. And a variety of the papers can be found for obtain immediately from the platform.
It’s nice for locating latest research and staying updated on a selected discipline of analysis.
20. WolframAlpha
World month-to-month visits: 5.4 million
Greatest for: Knowledge evaluation, math-based drawback fixing, and factual solutions
WolframAlpha isn’t technically a search engine. (It calls itself a “computational data engine.”) However it could actually operate as one for fact-based queries.
As a substitute of retrieving search outcomes like a standard search engine, it calculates solutions to your questions utilizing algorithms and an enormous database.
You should use it to unravel math issues, examine statistics, and carry out analyses.
Whereas it’s not significantly helpful for open-ended queries, it does extraordinarily effectively in relation to questions that contain knowledge or computation.
It’s an excellent alternative for analysts, engineers, scientists, and college students.
Optimize Your Web site for Search Engines
Google continues to be the preferred search engine on the planet. However AI search platforms like ChatGPT and Perplexity are gaining traction.
Meaning companies trying to enhance visibility ought to be sure that their web sites are optimized for AI platforms as effectively.
That is the place the Semrush AI Toolkit can assist. It analyzes your efficiency throughout AI platforms and gives insights that will help you enhance your outcomes.
