Sinclair has launched a nationwide fundraising marketing campaign in partnership with The Salvation Military to help these affected by the devastating flooding throughout Texas referred to as Sinclair Cares: Texas Tragedy Aid.
The station group mentioned 100% of funds raised will present vital emergency help together with cell feeding models, meals, hydration, shelter, clear up kits, hygiene kits and emotional care to survivors and first responders.
“The devastation brought on by the latest flooding is actually heartbreaking, and our deepest condolences exit to the households who’ve misplaced family members,” mentioned Rob Weisbord, Chief Working Officer and President of Native Media at Sinclair. “Sinclair is a part of this neighborhood, and in occasions like these, we consider it’s our accountability to step up and assist. By Sinclair Cares: Texas Tragedy Aid, we hope to mobilize our audiences and assist present quick help to these impacted. We’re proud to companion with The Salvation Military, whose groups are already on the bottom delivering vital assist the place it’s wanted most.”
Sinclair’s stations in San Antonio (KABB and WOAI) and Austin (KEYE) have been reporting on the story for the reason that flooding started on July 4, delivering steady protection on Friday and Saturday, increasing newscasts into Sunday, with KABB and WOAI airing 52 hours of reside protection, and KEYE additionally including prolonged reside protection. To additional help the continued effort, Sinclair has deployed 10 journalists and extra assets from different markets to help with complete protection throughout all platforms.
“Our hearts break for each household affected by the floods in Texas. In occasions like these, The Salvation Military is dedicated to being a gradual and compassionate presence – assembly pressing bodily wants whereas additionally providing emotional and religious care. We’re grateful for companions like Sinclair who stand with us to carry hope, consolation, and sensible help to survivors and first responders as they navigate this tragedy,” mentioned Commissioner Merle Heatwole, Nationwide Commander, The Salvation Military.
