U.Ok.-based i-media Tuesday named Nick Lawson chairman of the info, expertise, and programmatic outside options firm.
Lawson was beforehand international chief govt at EssenceMediacom. Whereas there, he drove enterprise improvement, advertising and marketing, and product gives throughout 98 places of work in 45 markets. Throughout his 34 years, he reworked Mediacom from a small, unbiased U.Ok. media company into WPP’s largest international media company community, dealing with over $32 billion in billings.
Lawson’s appointment is efficient instantly as he joins i-media at a time of speedy growth, following Mayfair Fairness Companions’ funding in 2024.
i-media CEO Jonathan Lewis stated in a press release, “Nick becoming a member of is a vastly thrilling second for the enterprise, and I’m thrilled to be working with him. i-media has undergone a program of speedy transformation, and Nick’s wealthy expertise and management, and his deep understanding of the business, will gasoline the subsequent stage of our journey. As a group, we’re well-positioned to benefit from the remodeling media business by leveraging knowledge and expertise to maximise and measure returns for among the world’s largest manufacturers.”
“I’m actually trying ahead to working with Jonathan and the entire group. i-media is likely one of the U.Ok.’s most modern media homeowners, combining unrivalled audiences with first-class digital and knowledge capabilities,” Lawson added. “The quickly rising alternative in programmatic OOH (out of dwelling) promoting is remodeling media like by no means earlier than, and I’m delighted to affix an organization on the forefront of this variation.”
i-media gives advertisers with entry to U.Ok. motorists throughout greater than 130 roadside areas. Reaching a median of 6.6 million weekly guests and greater than 31 million distinctive guests yearly, the corporate additionally developed the U.Ok.’s largest community of full-motion, large-format digital screens at motorway service areas, by way of unique partnerships with main operators together with Moto, Welcome Break, Roadchef, and Additional.
