Google Search is a digital big.
However how massive is it, precisely? What ought to you realize about its search customers’ habits? And the way is the platform adapting to latest developments in AI?
Let’s dive into the most recent Google Search statistics to search out out.
Google Statistics Highlights
- There are an estimated 9.5 million Google searches per minute
- Over 60% of searches happen on cellular gadgets within the U.S.
- AI Overviews seem for 13.14% of all Google searches
- Google accounts for 89.66% of the worldwide search engine market
- Google’s Buying Graph has over 35 billion product listings
- Individuals use Google Lens for 12 billion searches every month
Normal Google Search Statistics
1. Google Processes 9.5 Million Searches Each Minute
Google sees greater than 5 trillion search queries yearly, which averages out to 9.5 million searches per minute.
On a per-person foundation (assuming the United Nations has the newest international inhabitants estimate at 8.2 billion folks), this interprets to each particular person conducting about 610 searches annually.
2. High-Rating Natural Search Outcomes See a 22.4% Click on-By Fee
Anybody accustomed to website positioning already understands the worth of reaching a excessive place in Google’s search engine outcomes pages (SERPs).
And the stats converse for themselves. Our 2023 information exhibits that the typical click-through fee (CTR) is 22.4% for place 1, 13% for place 2, and 10% for place 3 on cellular.
It’s essential to take this quantity with a grain of salt. As a result of search outcomes look a lot totally different now—significantly for queries that present AI Overviews (AIOs).
This implies it’s affordable to imagine that CTRs have modified.
3. Google’s Search Index Is Over 100,000,000 GB in Dimension
Each time you carry out a search, Google scours tons of of billions of webpages saved in its index to return related outcomes.
This index is constructed by way of Google’s internet crawlers, which systematically transfer from webpage to webpage through hyperlinks. And make information of what they discover.
And since content material on the internet is all the time altering, Google’s crawlers are consistently at work to make sure the info within the index stays updated.
4. Over 60% of Searches Happen on Cell Units within the U.S.
Desktop gadgets not account for almost all of searches. And Google has up to date its techniques accordingly.
In October 2023, Google confirmed that its swap to mobile-first indexing was lastly full. In different phrases, Google now crawls and indexes pages from the angle of a cellular browser.
This implies cellular webpages have to be optimized to carry out effectively in search outcomes.
5. Nearly 27% of Google’s Desktop Visitors Comes from the U.S.
The U.S. accounts for extra Google desktop visits than another nation.
India is in second place, accounting for 4.51% of visits. And Brazil is available in third, at 4.37%.
6. The Most Googled Phrases in 2025 Are ‘YouTube,’ ‘ChatGPT,’ & ‘Fb’
The time period “youtube” receives virtually 1.4 billion month-to-month searches globally, in line with Semrush information collected in February 2025.
In the meantime, “chatgpt” and “fb” obtain roughly 618 million month-to-month searches every.
7. Most Google Search Queries Are 3 to 4 Phrases Lengthy
The typical size of a search question within the U.S. is 3.4 phrases. Which is a slight enhance from about 3.3 two years in the past.
Within the U.Ok., the typical question size is nearer to three.2 phrases. In Germany, it’s a bit decrease.
AI-Targeted Google Search Statistics
8. AI Overviews Seem for 13.14% of Google Searches
AI Overviews are a SERP function that now seem for 13.14% of all searches, based mostly on Semrush information from March 2025.
This portion has elevated over time—AI Overviews had been solely exhibiting for six.49% of queries in January 2025.
9. Google’s AI Overviews Listing an Common of 5 Sources
AI Overviews hyperlink to about 5 sources per question, in line with a research of over 400,000 searches.
Of the sources talked about in AIOs, 52% additionally seem within the prime 10 natural search outcomes.
This means there’s a chance for sources that aren’t on the primary web page to achieve extra visibility.
And given what we find out about how Google’s Navboost system rewards constructive person interactions, any sources listed in AI Overviews that don’t already rank on the primary web page might be able to climb nearer to web page 1 if customers discover the content material beneficial.
10. Circle to Search Is Accessible on 200 Million Units
Google’s Circle to Search function that’s out there for sure Android telephones lets customers circle, spotlight, or faucet something (pictures, movies, or textual content) on their cellular screens to provoke a Google search.
It’s now out there on 200 million Android gadgets. And customers who’ve tried the function go on to make use of it to start out 10% of their searches.
This function is blurring the strains between several types of search. And stands to make search experiences extra seamless.
11. Google’s World Visitors Declined 7.91% After ChaptGPT’s Launch
We labored with Statista to match search engine visitors following ChatGPT’s launch and located that Google’s international visitors decreased 7.91% from 2023 to 2024.
Different search engines like google and yahoo noticed related declines. However AI- and privacy-focused search engines like google and yahoo really noticed will increase.
Google’s Search Engine Dominance Statistics
12. Google Accounts for 89.66% of the World Search Engine Market
Regardless of elevated use of ChatGPT and its alternate options, Google Search nonetheless has a 89.66% market share.
Bing is the closest competitor with a 3.88% international search engine market share.
(StatCounter World Stats, 2024)
13. Google Websites Generated 234 Billion in Advert Income in 2024
Google web site’s advert revenues reached an all-time excessive of 234 billion in 2024.
And these income figures have elevated yearly since 2001—it’s really grown by over 334,000% since that point.
Desktop vs. Cell Search Statistics
14. Customers Take Extra Time to Make a Determination When Looking out on Cell
On desktop, about 45% of customers’ selections on what to do subsequent happens inside 5 seconds of looking. On cellular, this determine drops to 33%.
This may very well be as a result of cellular customers have a smaller display screen to work with, which means they spend extra time scrolling by way of Google’s outcomes.
15. Customers Reformulate Their Preliminary Searches Extra Continuously on Cell
Google customers usually refine their preliminary searches once they don’t discover what they count on within the search outcomes.
On desktop, customers change their queries 17.9% of the time. On cellular, they do it 29.3% of the time.
Shopper Habits Search Statistics
16. Over Half of U.S. Customers Begin with Google When Searching for a Product On-line
Google is the second hottest selection for brand new product searches, simply barely behind Amazon.
The following hottest locations for starting product searches are Walmart, YouTube, and Fb.
17. U.S. Customers Say Search Adverts Are the Most Influential Promotions
Search adverts like those who seem on Google have the best affect on shoppers in comparison with different kinds of promoting—solely Gen Z discovered different sorts to be extra influential.
That is helpful perception for entrepreneurs who want to take advantage of their promoting budgets.
18. On-line Customers Click on on 3D Photos 50% Extra Than Static Ones
Google encourages retailers to take advantage of its superior 3D buying capabilities.
However 3D buying experiences are presently solely out there within the U.S. and are restricted to footwear and residential items.
19. Google’s Buying Graph Incorporates Over 35 Billion Product Listings
Google’s Buying Graph is an AI-powered, real-time information set storing billions of product listings.
And over 1.8 billion of these listings are refreshed each hour to present customers essentially the most up-to-date, dependable product outcomes.
Native Google Search Statistics
20. About 75% of Customers Use Google When Searching for Native Enterprise Data
This information on people from the U.S., France, Germany, and the U.Ok. exhibits folks rely closely on Google to find details about companies of their areas.
Because of this, companies that maximize their on-line presence by way of native website positioning stand to considerably enhance native visitors, consciousness, and even gross sales.
21. Over 20% of Individuals within the U.S. Use the Web to Discover a Native Enterprise Every Day
And 32% use it to analysis a neighborhood enterprise a number of instances per week.
This widespread use of Google to search out native companies underscores the necessity to optimize your native search presence.
22. Google Maps Searches for ‘Buying Close to Me’ Elevated Globally by Over 100% in 2022
Google’s conventional search outcomes aren’t the one method to uncover details about native companies—Google Maps can also be a go-to supply for close by enterprise data.
Creating and optimizing your Google Enterprise Profile (GBP)—pictured beneath—helps guarantee your small business is seen to native Google Maps customers.
23. Companies with Verified GBPs Get About 50 Calls Per Month from Their Profiles
Companies get about 595 calls yearly from their verified Google Enterprise Profiles. Which is about 50 per thirty days.
Including a number of contact choices to your GBP and web site makes life simpler for potential prospects. And you might get extra inquiries, visits, and gross sales consequently.
24. Nearly 90% of Customers Use Google Maps
Customers choose Google Maps over Apple Maps—88% use the previous, however solely 12% use the latter.
Companies appear to really feel the identical manner. Over half of companies included in the identical survey haven’t claimed their itemizing in Apple Maps.
Paid Search Statistics
25. Google Adverts Ship a 700% ROI
Google estimates that for each $1 an advertiser spends on Google Adverts, they get $8 in revenue by way of each search and adverts.
Why would adverts result in higher efficiency in natural search?
As a result of adverts just like the one beneath can enhance your visibility in a manner that results in extra searches, clicks, and purchases afterward.
26. Google Adverts Have an Common Conversion Fee of 6.96% Throughout All Industries
The 2 enterprise classes with the best conversion charges are “automotive” and “animals and pets.” Each have a median conversion fee exceeding 12%.
The bottom-performing class is furnishings, with a median conversion fee of two.53%.
27. The Most Costly Google Adverts Key phrase in 2024 Value Over $200 per Click on
Key phrases inside the authorized trade are usually costlier than in another class.
This proves it: The most costly key phrase in 2024 was “motorbike damage lawyer,” with a median value per click on (CPC) of $210.
Google Visible and Voice Search Statistics
28. Most Voice Searches Are Associated to Climate, Music, and Information
Climate-related queries are essentially the most frequent kinds of voice searches throughout the U.S., the U.Ok., and Germany.
Apparently, greater than half of voice search customers within the U.S. have used the know-how for meals supply—in contrast with simply 36% in Germany.
29. Individuals Use Google Lens for 12 Billion Searches Each Month
Google Lens is a visible search instrument that makes use of AI to detect objects and textual content in pictures.
For instance, in the event you level your digital camera at a well-known landmark, Google Lens can acknowledge and supply info about what it sees.
The variety of searches made utilizing Google Lens has elevated by 4 instances since 2021.
So A lot for the Numbers—Time for Motion
Right here’s what’s clear from these latest Google search stats: Google remains to be the most well-liked method to search.
At the same time as search is altering with options like AI Overviews and AI reply engines like ChatGPT, creating in-depth, high quality content material on key trade matters is as essential as ever.
Semrush’s website positioning Toolkit will help.
Begin with Matter Analysis to search out concepts which can be related to your area of interest.
Then, use website positioning Writing Assistant to get solutions for writing higher content material. You’ll be able to even get assist from the built-in AI instruments
Each instruments can be found with the Semrush website positioning Toolkit.
