American Eagle has partnered with Snapchat on a brand new promoting activation, which is able to see all American Eagle shops highlighted on the Snap Map, with a view to assist drive procuring behaviors within the back-to-school interval.
As you’ll be able to see on this instance, the activation, a primary of its form for Snapchat, will spotlight American Eagle shops with a particular emoji on the Snap Map. And when tapped, a brand new itemizing might be displayed, which features a fast hyperlink to its Summer season arrivals, serving to to information procuring behaviors.
As defined by Snap:
“With over 95% of Snapchatters planning to buy in-store for back-to-school this 12 months, American Eagle is teaming up with Snapchat to fulfill college students the place they’re already procuring, connecting, and planning their subsequent transfer – on Snap Map! Beginning right this moment, over 800 American Eagle retail places throughout the US might be featured as Promoted Locations on Snap Map.”
The customized retailer listings will embody the entire standard Snap Map retailer data, together with further hyperlinks:
“When Snapchatters try the American Eagle Promoted Locations on Snap Map, they’ll be taught extra concerning the location, try Tales and Highlight content material from American Eagle, creators, and different Snapchatters, and even click on to buy on ae.com for a seamless on-line procuring expertise. American Eagle can also be launching the AE Denims Attempt-on Haul Lens accessible within the Lens Carousel and their Public Profile.”
So it’s an all-encompassing show of American Eagle Snap content material, which is able to make it simpler for customers to get extra data, and even store, direct from the Snap Map.
It could possibly be a beneficial providing, a extra high-end one, aimed toward larger manufacturers, however a beneficial connector for these making an attempt to achieve youthful consumers. Certainly, Snapchat says that 400 million Snapchatters use Snap Map month-to-month, and this new activation may assist to construct model loyalty, and drive real-world foot visitors by way of this show.
It’s an fascinating experiment, and it’ll be fascinating to see what kind of engagement the activation drives for American Eagle, each as a consideration for this particular promotion, and for the potential worth of Snap Map as an promoting floor.
It could be a very good driver of visitors. You’ll be able to learn extra about Snap’s American Eagle activation right here.
