Pinterest has printed its first-ever pattern report that appears at how male customers are participating within the app, and the subjects which can be resonating with males among the many varied Pin choices.
Which is an viewers that’s on the rise.
As per Pinterest:
“For the primary time, Pinterest is unveiling a report that dives deep into how males – particularly Gen Z males, who’re becoming a member of the platform in report numbers – are utilizing Pinterest. Male customers now symbolize greater than one-third of our international viewers. Our information paints an image of a nuanced group of male customers on Pinterest that largely rejects the toxicity you may discover elsewhere on-line – and engages with content material in constructive, genuine ways in which may shock you.”
The report, which relies on Pinterest insights, highlights among the key subjects which can be resonating with male Pinners, together with style and health tendencies, tech merchandise, dwelling décor, and extra.
Every pattern features a temporary abstract, and a breakdown of the important thing subjects of focus amongst Pinterest customers.
And there are some fascinating pattern notes, which level to varieties of males which can be coming to Pinterest, and the expanded alternatives to pitch your merchandise to this viewers.
I imply, style and elegance is just about par for the course for Pinterest, however it’s fascinating to notice the particular tendencies which can be resonating with males within the app, and to contemplate how that pertains to your individual Pinterest advertising method.
As a result of as Pinterest notes, extra males are actually utilizing the app. Feminine customers nonetheless dominate the platform’s viewers, as has all the time been the case. However a 3rd of all Pinners equates to round 190 million month-to-month lively male customers within the app.
That’s an enormous viewers, who’re coming to the platform with excessive buying intent.
As such, paying attention to these newest tendencies, and understanding how males are participating with Pins, may play an vital function in increasing your Pinterest advertising method, and reaching an entire new viewers of buy-ready shoppers.
You may try Pinterest’s full males’s pattern report right here.
