Warby Parker’s longtime chief advertising officer (CMO) Lori Krauss quietly stepped down from her position April, the model confirmed to ADWEEK.
Since then, the direct-to-consumer (DTC) eyewear model’s advertising has been led by co-founder and co-chief government officer (CEO) Neil Blumenthal and senior staff members.
A spokesperson didn’t elaborate on whether or not Warby Parker plans to backfill the CMO position sooner or later.
Throughout Krauss’ tenure at Warby Parker, the model launched work like “Sporting Warby,” a social media marketing campaign highlighting how particular prospects put on their frames, and “Editions,” centering on celeb glasses-wearers like actress Natasha Lyonne, New Orleans Pelicans participant Jordan Poole, and activist and mannequin Zaya Wade.
She additionally labored on charitable efforts Warby Parker is thought for, like partnerships with native communities to donate free imaginative and prescient screenings and glasses to children, in addition to its “Purchase A Pair, Give A Pair,” a program the place, for each pair of eyeglasses or sun shades offered, the corporate donates a pair to somebody in want.
Krauss joined Warby Parker in 2013 as vp of brand name administration earlier than rising to CMO in 2017. Earlier than that, she served as CMO of Cole Haan and held a number of advertising management roles at Nike, Vera Wang, DKNY, and Armani Trade.
In 2021, Warby Parker went public at a valuation of greater than $6 billion. It lately reported its first internet revenue quarter since then, incomes $224 million in Q1 2025, a 12% enhance year-over-year.
“Our staff delivered a powerful begin to 2025. We opened 11 internet new shops, exceeded profitability expectations, drove the very best e-commerce progress we’ve seen since 2021, and delivered our seventh consecutive quarter of accelerating energetic buyer progress,” Blumenthal mentioned in a press release.
