Peloton has appointed Megan Imbres as its new chief advertising and marketing officer (CMO).
It additionally promoted senior vice chairman of related health software program, Francis Shanahan, to chief know-how officer, a newly created function on the health firm.
“Collectively, the appointments characterize a dedication to inventive and technical innovation to empower Peloton Members to stay match, sturdy, lengthy, and blissful,” the model mentioned in a launch.
Imbres succeeds Lauren Weinberg, who left in April amid a restructuring that break up the corporate’s advertising and marketing perform into two separate groups. Former vice chairman of worldwide communications, Letena Lindsay, additionally departed on the time.
Imbres brings greater than 20 years of expertise in know-how and leisure advertising and marketing. She was beforehand a managing director on Apple’s advertising and marketing comms group since 2022, the place she oversaw inventive campaigns and cultural moments just like the Apple Music Tremendous Bowl Halftime Present and Apple TV’s partnership with Main League Soccer.
Earlier than that, she served as international head of name advertising and marketing at Amazon Advertisements and led model and content material advertising and marketing at cell streaming startup Quibi. She additionally helped set up Netflix Originals.
At Peloton, Imbres will oversee international model and product advertising and marketing, progress advertising and marketing, inventive, shopper insights, and member engagement. She’s going to report back to chief government officer Peter Stern.
“Megan’s expertise in rising direct-to-consumer subscription companies, her inventive instincts, and her observe file of delivering culturally resonant campaigns will propel us on our path in direction of progress,” he mentioned in a press release.
Imbres is Peloton’s fourth CMO since 2020. The model struggled to fight sluggish gross sales following a pandemic-era growth.
In Q3, Peloton reported $624 million in income, a 13% lower year-over-year. Because of this, it slashed its promoting and advertising and marketing spending by 46% year-over-year, resulting in a 3% year-over-year improve in revenue to $318.1 million.
