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    Home»Social Ads»ABC News and CBS News See Gains Before Holiday Weekend
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    ABC News and CBS News See Gains Before Holiday Weekend

    steamymarketing_jyqpv8By steamymarketing_jyqpv8September 5, 2025No Comments3 Mins Read
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    CBS Down in Total Viewers and Demo
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    ABC World Information Tonight and CBS Night Information recorded week-to-week good points in whole viewers and the Adults 25-54 demo for the week of August 25.  

    Making issues much more fascinating, CBS Evenings had double-digit development of over 20% within the demo, which got here in the course of the week main as much as the Labor Day vacation weekend. Sadly, this was additionally the week that noticed the Minnesota college taking pictures happen, which can have led to elevated viewership.

    In the meantime, NBC Information’ Nightly Information was the one broadcast to not have good points in both of the measured classes in the course of the last week of August.

    Word: The weekly averages of ABC Information, CBS Information, and NBC Information’ newscasts are based mostly on 4 days (Monday to Thursday). Friday’s (08/22/25) ABC Information broadcast was retitled to WNT-ABC, CBS Information’ broadcast was retitled to CBS Night Nws, and NBC Information’ broadcast was retitled to NBC Nitely Information because of the Labor Day weekend. These broadcasts had been excluded from the weekly and season averages.

    In keeping with live-plus-same-day information from Nielsen, ABC World Information Tonight with David Muir averaged 7.026 million whole viewers and 872,000 Adults 25-54 demo viewers for the week of August 25. These had been good points of +2% in whole viewers and +4% within the demo in comparison with the earlier week. Taking a look at its efficiency to the identical week in 2024 (the week starting August 26), WNT was down by -5% in whole viewers and -13% within the demo.

    Ending within the No. 2 place in whole viewers and the demo was NBC Nightly Information with Tom Llamas, averaging 5.321 million and 685,000 viewers, respectively. The published was down by -6% in whole viewers and -14% within the A25-54 demo—the one broadcast to see a downtrend in the course of the simply concluded week. When evaluating its efficiency to the identical week a yr in the past, Nightly Information fell by -5% in whole viewers and -9% within the demo. 

    CBS Night Information had 3.896 million whole viewers and 597,000 viewers within the demo for the week of August 25. The published rose by +3% in whole viewers and had a formidable achieve of +25% within the demo in comparison with the earlier week. Its year-ago week numbers noticed the newscast decline by -9% in whole viewers and -6% within the demo. 

    ABC NBC CBS • Complete Viewers: 7,026,000 5,321,000   3,896,000 • A25-54: 872,000 681,000   597,000

    Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay + SD Present Week (w/o 8/25/25), Earlier Week (w/o 8/18/25) and 12 months-In the past Week (w/o 8/26/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24 – 8/31/25) and 2023-2024 Season (9/25/23 – 9/1/24). Nielsen scores for ABC, NBC, and CBS embody further airings in choose markets. Starting 8/31/20, nationwide scores additionally embody Out of Residence (OOH) viewing. Averages based mostly on common telecasts.

    ABC CBS Gains Holiday News Weekend
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