Adtech agency Clinch is ditching impression-based charges for a flat month-to-month fee for advertiser purchasers with the rollout of its Limitless Advert Serving SaaS mannequin. The agency helps manufacturers create and serve advertisements throughout channels. The flat price contains limitless advert serving throughout all channels—from show to Related TV to social—no matter marketing campaign quantity.
Clinch’s purchasers—together with manufacturers like Hyundai, Albertsons, Kroger, Nexus, and Coca-Cola—needed extra predictable pricing than CPM-based fashions. Clinch started regularly making its pricing extra versatile earlier this 12 months. The limitless flat-fee choice has since turn into a key a part of its pitch and helped Clinch land 10 new Fortune 500 purchasers in 2025.
Clinch anticipates price financial savings starting from 30% to 50% per consumer in comparison with CPM pricing. A nationwide retailer model that first examined the flat-fee mannequin elevated its advert quantity fivefold throughout a number of channels, all whereas paying the identical quantity, in accordance with Clinch’s CEO, Oz Etzioni.
“[For volume-based pricing], when you handle to optimize your media purchase and get extra impressions, then you definitely’re truly operating the next quantity,” Etzioni stated. “Then it’s important to pay extra to all of your tech companions for operating on these volumes.”
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Clinch expanded into the U.S. in 2017 and commenced integrating generative AI almost two years in the past. Extra lately, it’s built-in AI brokers—automated programs that may deal with duties on behalf of people like producing creatives, operating A/B exams, and optimizing efficiency. Its system is powered by fashions together with OpenAI, DALL·E 2, and Stability AI.
Whereas Clinch doesn’t purchase or promote media, its AI brokers step in after the media plan is about to assist manufacturers create tailor-made advertisements, ship them throughout channels like CTV, show, and social, and optimize inventive efficiency utilizing real-time indicators like location, time, and viewers knowledge. The corporate joins a rising crop of startups—together with Olyzon and Swivel—using AI brokers to automate rote advertising duties.
Some AI-driven friends, like Olyzon, nonetheless cost manufacturers primarily based on impressions, just like current SaaS adtech gamers like StackAdapt and Cognitiv.
Clinch’s pivot to a flat-fee mannequin marks “a departure from how most adtechs historically monetize,” stated Jeremy Goldman, senior director of selling, retail, and tech briefings at eMarketer. “Conventional CPM pricing ties platform charges to impression quantity, that means advertisers pay extra as their campaigns scale. Clinch’s argument about penalizing effectivity is very legitimate in self-serve environments.”
Clinch’s new three-tier subscription pricing mannequin contains limitless advert serving baked throughout all tiers. From there, manufacturers can scale as much as unlock perks like customized API integrations, improvement work, superior coaching, and extra platform seats, Etzioni stated, although he declined to share pricing specifics.
“It’s extra useful to know what the scope of labor is, what the consumer is attempting to attain, and the way a lot we’re going to receives a commission for it, and we’ve that safety going ahead,” stated Etzioni.
Nonetheless, one problem Clinch might face with its flat-fee pricing mannequin is managing consumer expectations round pricing and scaling entry.
As Goldman places it, purchasers would usually count on a sure pricing mannequin upfront, and dramatically altering it later—particularly as extra knowledge is available in—will be troublesome. “Small worth changes are manageable,” Goldman stated, however a serious shift pushed by new knowledge or insights might conflict with consumer expectations. “It might create friction and make innovation round pricing difficult. That’s the dicey proposition for Clinch.”
Etzioni, nonetheless, emphasised that Clinch’s pricing received’t change primarily based on efficiency knowledge or marketing campaign scale. “Knowledge is at all times a part of the scope we set with purchasers,” he stated.
