In case you are certainly one of Velvet Sunset’s adoring followers, seeing them carry out in a metropolis close to you goes to be problematic.
After releasing two albums, Floating On Echoes and Mud And Silence, which have earned the group 1.2 million listeners on Spotify, the folk-country music “band” revealed itself to be an AI creation — all the things from their music to their pictures and backstory.
In a submit on X from Velvet Sunset’s official account, the poster wrote, “The Velvet Sunset is an artificial music venture guided by human artistic path, and composed, voiced, and visualized with the help of synthetic intelligence. This is not a trick – it is a mirror. An ongoing creative provocation designed to problem the boundaries of authorship, id, and the way forward for music itself within the age of AI.”
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The submit went on to state, “All characters, tales, music, voices and lyrics are unique creations generated with the help of synthetic intelligence instruments employed as artistic devices. Any resemblance to precise locations, occasions or individuals – dwelling or deceased – is solely coincidental and unintentional. Not fairly human. Not fairly machine.”
The Velvet Sunset is an artificial music venture guided by human artistic path, and composed, voiced, and visualized with the help of synthetic intelligence.
This is not a trick – it is a mirror. An ongoing creative provocation designed to problem the boundaries of… pic.twitter.com/8qwoFFOPNx
— The Velvet Sunset (@tvs_music) July 5, 2025
As The Guardian factors out, Spotify and different streaming providers are beneath no authorized obligation to establish AI-generated work. This raises considerations over client transparency and infringing on the works of the human bands that the AI was skilled on, say consultants the paper spoke to. Sophie Jones, the chief technique officer of the British Phonographic Business (BPI), advised The Guardian that the organizaion was calling on regulation makers to “defend copyright and introduce new transparency obligations for AI firms in order that music rights will be licensed and enforced, in addition to calling for the clear labelling of content material solely generated by AI.”
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Jones added, “The rise of AI-generated bands and music coming into the market factors to the truth that tech firms have been coaching AI fashions utilizing artistic works – largely with out authorisation or fee to creators and rights-holders – as a way to instantly compete with human artistry.”
Velvet Sunset is not the primary AI-generated music act to achieve traction. The 2023 monitor “Coronary heart on My Sleeve” was created utilizing AI-generated voices that mimicked The Weeknd and Drake, and Selection experiences that the human behind the music submitted it for Grammy consideration.
In case you are certainly one of Velvet Sunset’s adoring followers, seeing them carry out in a metropolis close to you goes to be problematic.
After releasing two albums, Floating On Echoes and Mud And Silence, which have earned the group 1.2 million listeners on Spotify, the folk-country music “band” revealed itself to be an AI creation — all the things from their music to their pictures and backstory.
In a submit on X from Velvet Sunset’s official account, the poster wrote, “The Velvet Sunset is an artificial music venture guided by human artistic path, and composed, voiced, and visualized with the help of synthetic intelligence. This is not a trick – it is a mirror. An ongoing creative provocation designed to problem the boundaries of authorship, id, and the way forward for music itself within the age of AI.”
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