Whereas TechMagic hosts Cathy Hackl and Lee Kebler are on trip, we’re spotlighting a must-hear episode of Adspeak by ADWEEK.
This week, Adspeak host and editor in chief Ryan Joe speaks with manufacturers editor Rebecca Stewart and businesses reporter Audrey Kemp to unpack the fallout from this 12 months’s Cannes Lions, the place AI-manipulated case research led to main award revocations, most notably involving company DM9. The trio additionally explores how AI is reshaping artistic submissions, the ethics of “rip-off adverts,” and the introduction of latest world integrity requirements.
For entrepreneurs, creatives, and company leaders, this episode provides an pressing look into the way forward for promoting awards in an AI-driven world. Come for the tech, keep for the magic!
Episode highlights:
Rethinking Award Integrity — Rebecca breaks down how Cannes Lions judging has developed to prioritize each creativity and enterprise impression. With extra numerous juries and stringent necessities, submissions now demand sturdy case research displaying technique, execution, and verified outcomes. As businesses pour hundreds of thousands into entries, the stress is on to ship storytelling that strikes each hearts and metrics.
The DM9 AI Scandal — Audrey exposes how Brazilian company DM9 doctored footage and misrepresented endorsements utilizing AI to win large at Cannes. The fallout triggered a wave of backlash, with a number of awards, together with a Grand Prix, revoked. The scandal revealed deep flaws within the verification course of and compelled the business to confront uncomfortable truths about AI ethics.
New Guidelines, Actual Penalties — Cannes Lions has rolled out world integrity requirements together with AI detection, obligatory agency-client sign-offs, and human fact-checking. Offenders now face bans as much as three years. Audrey and Rebecca discover how these sweeping adjustments mark a turning level for artistic accountability, and what it means for businesses chasing recognition.
Creativity Meets Commerce — Rebecca displays on the evolving award standards, the place innovation should be backed by industrial outcomes. Nice storytelling alone not suffices; juries now demand proof of real-world impression. This shift helps justify award investments and pushes businesses to align their craft with shopper outcomes—with out dropping the magic.
