Anthropic’s Anti-AI Slop Pop-Up Attracts 1000’s in NYC
Anthropic
Anthropic says it isn’t attempting to compete within the consideration financial system. However a brand new model marketing campaign and NYC pop-up is drawing numerous eyes.
Final week, the maker of AI chatbot Claude took over way of life e-newsletter Air Mail’s West Village newsstand in New York Metropolis for a weeklong pop-up that drew greater than 5,000 individuals and generated over 10 million impressions on-line.
The set up, a part of Anthropic’s “Hold Pondering” marketing campaign, positions the AI firm as a counterweight to the flood of AI-generated content material on the web—what social media customers have come to name “AI slop.”
Led by Sam McAllister and 4 different members of Anthropic’s design crew, the pop-up kicked off Sept.
Trishla Ostwal
Trishla is an Adweek employees reporter protecting tech coverage.
