Final week, on Apple’s earnings name, CEO Tim Cook dinner stated he was seeking to purchase firms.
“We’re very open to [mergers and acquisitions],” Cook dinner stated on the time. “We mainly ask ourselves whether or not an organization can assist us speed up a roadmap. In the event that they do, then we’re .”
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Cook dinner famous that of the seven or so firms that Apple had acquired up to now in 2025, a number of weren’t AI-focused and got here from “all walks of life.” He additionally stated the corporate was making offers quick — each few weeks.
Apple CEO Tim Cook dinner BRENDAN SMIALOWSKI/AFP | Getty Photos
What’s Apple in search of in a startup?
“We’re not caught on a sure measurement firm,” Cook dinner stated.
Apple has about $133 billion of money, so value is not the difficulty. Moderately, the query could be how a startup can match into the Apple ecosystem with client merchandise.
Enterprise Insider notes that Apple’s largest acquisition of all time was Beats Electronics in 2014 for $3 billion.
The outlet requested a number of consultants within the subject which firms Apple ought to contemplate shopping for, and plenty of massive names have been thrown into the ring — together with Perplexity, the favored AI-powered search engine.
One other notable suggestion was Considering Machines Lab, the startup based by former OpenAI CTO Mira Murati. The corporate has raised $12 billion up to now, although it has but to launch any merchandise. In July, Murati posted on X that the corporate could be sharing its first product “within the subsequent couple of months.”
Nonetheless, Perplexity and Considering Machines Lab could possibly be too dear (each may find yourself costing someplace near $20 billion, BI estimates, in the event that they have been even on the market in any respect), so smaller firms undoubtedly have a shot.
Perhaps it is time to give your pitch deck a refresh.
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