Apple’s “Shot on iPhone” marketing campaign–the long-running pitch that buyers want a easy instrument and creativeness to make one thing nice–scored the Grand Prix for Artistic Effectiveness at Cannes Lions on Thursday. Different winners embrace insurer AXA, which nabbed one other Grand Prix for Artistic Enterprise Transformation, and Dove, which received the Grand Prix for Artistic Technique.
Artistic Effectiveness Lions
Apple took dwelling the Grand Prix in Artistic Effectiveness for “Shot on iPhone,” which is marking its tenth anniversary this 12 months. The marketing campaign by TBWAMedia Arts Lab makes use of the “ridiculously easy” concept, as Apple’s advertising and marketing chief Tor Myhren beforehand referred to as it, to place the iPhone as the one instrument wanted to shoot one thing nice.
The tagline has even turn out to be a part of the vernacular for photographers and videographers. Lookup “Shot on iPhone” on YouTube and also you’ll come throughout dozens of quick movies shot on iPhones, whereas the brand new Danny Boyle movie, “28 Days Later,” is making headlines for being shot on an iPhone 15.
Artistic Enterprise Transformation Lions
Insurer AXA received the Grand Prix within the Artistic Enterprise Transformation for “Three Phrases” by Publicis Conseil. That is the marketing campaign’s second Grand Prix of the week after beforehand successful the highest prize within the Direct Lions class. The corporate made a small change to its dwelling insurance coverage coverage, including the three phrases, “and home violence,” to assist victims of home abuse.
Artistic Technique Lions
Dove collected the Grand Prix for Artistic Technique for “Actual Magnificence: Self-Esteem Venture.” The marketing campaign, by Ogilvy UK, builds on the enduring “Actual Magnificence” platform from the Unilever model. Dove famous in its case research movie that the Self-Esteem Venture is the “world’s largest shallowness schooling supplier,” working with 94 million youngsters.Observe all of the Cannes Lions winners right here.
