Finest Purchase’s promoting arm needs extra nationwide model {dollars}—particularly from manufacturers that don’t promote merchandise on its cabinets.
The corporate hosted an upfront-style occasion on Sept. 16 to pitch manufacturers and companies on new and present retail media choices. High execs together with CEO Corie Barry, Finest Purchase Adverts president Lisa Valentino, and CMO Jennie Weber touted new integrations with demand-side platforms, in-store advert codecs, and partnerships with sports activities leagues to show its worth to advertisers.
“Expertise is an enabler of tradition,” Valentino informed ADWEEK forward of the occasion. “We’ve the best to play on the tradition stage as a result of know-how permits a lot of what’s occurring in tradition.
