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    Home»Social Ads»BET Lays Off Staff in Conjunction With Paramount Global’s Workforce Reduction Efforts
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    BET Lays Off Staff in Conjunction With Paramount Global’s Workforce Reduction Efforts

    steamymarketing_jyqpv8By steamymarketing_jyqpv8June 26, 2025No Comments2 Mins Read
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    BET Lays Off Staff in Conjunction With Paramount Global's Workforce Reduction Efforts
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    Paramount World’s home workforce discount efforts have come to BET, because the community introduced that will probably be shedding employees.

    In accordance with The Wrap, the variety of employees affected by the layoffs is presently unknown, however these cuts are a part of Paramount World’s plan to scale back its U.S.-based workforce by 3.5% because it navigates an evolving market and prepares to merge with Skydance Media.

    BET CEO Scott Mills, in a memo to staffers, mentioned the community is decreasing its worker depend as a result of it, too, has not been spared from “situations necessitating these actions.” He didn’t disclose what these situations had been.

    Mills acknowledged the hurt of dropping employees introduced on by the layoffs, calling it a “tough second.” He added that soon-to-be-let-go staffers have been “nice collaborators, colleagues, and buddies; staff members who’ve so meaningfully contributed to BET’s success and who share our ardour for BET’s mission and goal.”

    Within the memo, Mills outlined BET’s construction shifting ahead, noting that its mother or father firm, Paramount World, would now take in some roles and capabilities.

    Divisions that may stay inside BET embody content material technique and manufacturing, programming, advertising and marketing and insights, social affect, promoting gross sales, streaming, and digital. Those who Paramount World will take in embody linear analysis, finance, and enterprise and authorized affairs.  

    These adjustments come because the community didn’t obtain encouraging numbers earlier this month from its presentation of BET Awards 2025, hosted by Kevin Hart.

    The awards present—which additionally aired throughout BET Her, Comedy Central, MTV, MTV2, NAN, Pop, Brand, CMT, and Paramount Community—attracted an viewers of 1.274 million whole viewers, down 36% from 2024.

    BET Conjunction Efforts Globals Lays Paramount Reduction Staff Workforce
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