CBS Stations will launch its eighth state-of-the-art Augmented Actuality and Digital Actuality (AR/VR) technology-driven studio at CBS Texas this night.
CBS Texas will debut the AR/VR system on-air at this time, Monday, June 23, through the CBS Information Texas newscast at 5 PM, led by first alert chief meteorologist McKenna King, who will information viewers by way of the primary immersive climate phase utilizing the brand new platform.
The AR/VR-enabled studio, measures roughly 20,384 cubic sq. toes. CBS Stations stated it “transforms storytelling by providing a dynamic, visually wealthy expertise that brings climate to life. From hyper-realistic climate simulations to immersive storytelling environments, the know-how enhances each presentation and viewer comprehension of advanced subjects.”
“The launch in Texas additional underscores our dedication to investing in the way forward for native journalism,” stated Jennifer Mitchell, president of CBS Stations, and CBS Information and Stations Digital. “By means of the enlargement of our technological capabilities, we proceed to deepen how we serve our communities, elevate the viewer expertise and form the way forward for broadcast journalism.”
“Over the previous yr, we’ve advanced each a part of our newsroom – from refreshing our newscasts, updating our model and constructing a multiplatform protection technique,” stated Raquel Amparo, president and normal supervisor of CBS Texas. “This know-how is the subsequent chapter and permits us to boost significant content material for everybody we serve.”
The launch follows the profitable implementation in New York, Los Angeles, Chicago, Philadelphia, the Bay Space, Denver and Miami.
