As soon as considered a kitschy eating regimen meals, lumpy bumpy cottage cheese is seeing an unprecedented rise in demand because of well being influencers on TikTok.
CNN reviews that “younger, protein-hungry customers have whipped up new recipes and posted them on-line,” making a buzz that manufacturers and producers are struggling to fulfill.
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John Crawford, SVP of consumer insights for dairy on the market analysis agency Circana, advised the information outlet that for many years, cottage cheese was thought of “your grandparents’ meals,” however “TikTok modified all that.”
Cottage cheese gross sales within the U.S. jumped 20% yr over yr, in accordance with knowledge from Circana. That follows an approximate 17% enhance in 2024 and 2023.
Cottage cheese is excessive in protein, low in sugar, and “acceptable for a GLP-1 eating regimen,” reviews CNN. And has led to a slew of recipe movies which have gone viral on TikTok, like this one for “strawberry cheesecake ice cream.”
@lainiecooks Strawberry cheesecake ice cream ??..im obsessed #cottagecheeseicecream #cottagecheeserecipe #highproteindessert ♬ Caalm Dooown – EL Locco
“Natural Valley Cottage Cheese is promoting sooner than we are able to make it,” Andrew Westrich, advertising and marketing supervisor at Natural Valley, advised CNN. Gross sales elevated greater than 30% within the first half of 2025, he says.
Good Tradition went as far as to put up an apology to customers who’re having a tough time discovering their merchandise on grocery retailer cabinets. “[D]emand has been WILD,” they wrote, promising that they “are working across the clock to get us again in inventory.”
Is that this simply one other chapter within the fad eating regimen lifetime of cottage cheese?
Crawford does not suppose so. “It isn’t a fad if you find yourself seeing double-digit progress in each {dollars} and in quantity, quarter over quarter over quarter, for 2 years,” he advised CNN.
As soon as considered a kitschy eating regimen meals, lumpy bumpy cottage cheese is seeing an unprecedented rise in demand because of well being influencers on TikTok.
CNN reviews that “younger, protein-hungry customers have whipped up new recipes and posted them on-line,” making a buzz that manufacturers and producers are struggling to fulfill.
Associated: Dubai Chocolate TikTok Recognition Causes Pistachio Scarcity
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