Nexstar Media Group promoted Dan Lanzano to president of nationwide promoting gross sales.
Lanzano can be accountable for main all facets of Nexstar’s nationwide promoting efforts, together with the gross sales groups representing community belongings throughout CW Sports activities, CW Leisure, and CW Digital; NewsNation and NewsNationNow.com; Nexstar’s multicast networks, Antenna TV, and Rewind TV; and the corporate’s political and nationwide spot promoting.
Previous to the promotion, Lanzano—who joined the corporate in 2024—was senior vp of nationwide promoting gross sales. He can be primarily based in New York and report back to president and chief working officer Michael Baird.
“This can be a well-deserved promotion,” Biard mentioned in a press release. “Dan has had a terrific influence on our nationwide gross sales efforts since becoming a member of Nexstar in early 2024. He’s a artistic thinker and a dynamic chief, adept at recruiting, constructing, and motivating enthusiastic gross sales groups that aren’t content material with the established order. He’s well-respected throughout the media {industry} for his understanding of audiences no matter platform, and he can customise the correct strategy to satisfy the wants of our companions. I’m trying ahead to working with him as he assumes this new position and continues to guide the nationwide gross sales group.”
“Nexstar’s distinctive portfolio of nationwide media belongings, supported by its unmatched native broadcast portfolio, affords the corporate an incredible benefit over the competitors and allows us to serve our promoting and advertising and marketing shoppers with quite a lot of bespoke cross-platform options tailor-made particularly to their wants,” Lanzano added. “Now we have a gifted, industry-leading gross sales group in place, and I’m trying ahead to serving to Nexstar considerably develop its share of nationwide promoting throughout the nation.”
Dan LanzanoNexstar Media Group
