This publish was created in partnership with Intuit SMB MediaLabs
The rise of contemporary small and midsize companies—digitally savvy, creator-led, and growth-minded—is reshaping how manufacturers take into consideration scale and affect. They usually signify one of the crucial dynamic, high-potential audiences that entrepreneurs can faucet into right this moment.
So, whereas Cannes stirred to life Tuesday morning, a choose group of entrepreneurs gathered for Petit Déjeuner, an early morning unique expertise for senior model leaders in the course of the Cannes Lions Worldwide Pageant of Creativity, hosted by ADWEEK and Not A Consultancy and introduced by Intuit SMB MediaLabs.
Ben Dietz (heart, standing) amid attendees for the Petit Déjeuner occasion
The occasion kicked off with a breakfast on the Majestic, the place Ben Dietz of Breakfast Membership led a candid roundtable dialogue centered on the following wave of alternative in small enterprise advertising and marketing. The dialog centered on how creativity, precision concentrating on, and accessible instruments are serving to manufacturers meaningfully join with small and midsize companies (SMBs)—a phase usually missed however brimming with potential.
Canva’s Jimmy Knowles in dialogue with Ben Dietz at Canva’s Creator Hub on the Resort Martinez
Following the dialogue, visitors stepped out for a curated tour of two key Cannes activations down the Croisette—every chosen for its relevance to SMB advertising and marketing innovation by the crew at Not A Consultancy. The primary cease was to Canva’s Creator Hub on the Resort Martinez, that includes Jimmy Knowles, world head of experiential at Canva.
Shifting on to the second cease, visitors visited the Shutterstock activation on the Little Black E book Pals Seashore, that includes Aiden Darné, SVP, world head of Shutterstock Studios; Drew Weigel, VP, manufacturing innovation at Shutterstock Studios; and Courtney Osborne, VP, content material buyer development at Shutterstock.
Shutterstock Studios’ Aiden Darné on the Shutterstock activation on the Little Black E book Pals Seashore
Collectively, the morning expertise served as a reminder: With the correct mix of information, creativity, and instruments, manufacturers of any dimension can drive actual affect. Intuit SMB MediaLabs is on the heart of this shift—empowering entrepreneurs to succeed in the decision-makers shaping the way forward for enterprise.
