Greg Knipp, CEO of Omnicom’s multicultural promoting company Dieste, handed away July 27, 2025, at age 57. Remembered for his quiet energy, unwavering perception in others, and dedication to inclusivity, Knipp’s affect on the trade and those that knew him was profound.
Main with empathy, his colleagues bear in mind him for guiding the company with readability, compassion, and strategic acumen. A Midwesterner by and thru, Knipp introduced humility and humor to the high-stakes world of promoting. He believed in doing the work, elevating others, and letting the outcomes converse for themselves.
Over 20 years at Dieste, Knipp helped rework the company into one of many nation’s most revered and awarded multicultural retailers—successful Cannes Lions, Effies, and different recognition throughout the trade for artistic excellence and strategic perception.
Underneath Knipp’s management, Dieste embraced “information fairness” as a basis for significant, measurable affect. He championed range not simply in consumer work, however within the company’s tradition, believing that inclusion was important to each enterprise progress and human progress. He usually mentioned the enterprise was about individuals first—and he acted prefer it.
Knipp led with humility, mentoring these round him not with grandstanding, however with belief and presence.
“Greg was a unprecedented chief, a sort and beneficiant individual, and a cherished pal,” Stacie Davis, CFO at Dieste, instructed ADWEEK. “He touched numerous lives together with his imaginative and prescient and coronary heart. Phrases can not specific how deeply the Dieste household will miss him.”
His legacy extends far past the workplace. He was a faithful husband and father, usually beaming with satisfaction when talking about his sons, Daniel and Andrew. Pals recalled lengthy lunches stuffed with tales of parenting, sports activities, and hard-won knowledge.
Knipp is survived by his spouse Frances, and sons Daniel and Andrew. He might be remembered not just for what he constructed, however for the way he made individuals really feel: seen, trusted, valued, beloved.
Tributes Pour In
From those that labored closest with him, tributes describe a person whose management remodeled not solely an organization, however careers, households, and lives.
“He believed in rising individuals,” mentioned Abe Garcia, chief artistic officer at Dieste. “Greg invited me to the desk once I didn’t see myself as a pacesetter. He had that uncanny capacity to make all people really feel seen—and that modified my life, and my household’s life. He was the kindest individual I’ve ever labored with.”
Marialejandra Urbina, chief technique officer, credited Knipp with launching her profession within the U.S. “[He] fostered an setting the place I might actually thrive. His empowering phrases… ‘I’m good with no matter you determine’… inspired me to belief my instincts,” she mentioned.
Franco Caballero, government director of built-in technique, known as Knipp the “most consequential architect” of his profession.
“His management was fixed and unconditional; he bestowed belief and perception to a level I by no means thought attainable I might deserve… all whereas doing the identical for thus many others, and pushing us to be beneficiant and pay it ahead.”
For Tony Dieste, the company’s founder and government chairman, the loss is each skilled and private. “Greg was an awesome strategist and a good higher human. He was a proud father, a loyal pal, and a pacesetter who turned obstacles into alternatives. He believed that kindness and inclusion might energy an organization—and he proved it.”
