The fantastic world of Disney simply received just a little larger.
In the present day, Disney launched a brand new 60-second spot showcasing its 2025 streaming TV slate of authentic and returning collection throughout Disney+ and Hulu. The advert includes a first take a look at Solely Murders within the Constructing Season 5, in addition to new footage from exhibits equivalent to Percy Jackson and the Olympians, King of the Hill, and Marvel Tv’s Surprise Man, which premieres later this yr.
Nonetheless, this advert isn’t simply an on a regular basis montage of Disney’s upcoming slate. As a substitute, Andy Baker, svp, artistic advertising, Disney+, tells ADWEEK that the spot’s “international scope” makes it distinctive, with the corporate creating tailor-made advertisements based mostly on every particular market.
“Along with the U.S. spot, we’ve launched regionally tailor-made variations throughout EMEA, APAC, and LatAm that embrace native originals,” Baker mentioned. “It’s a mirrored image of how Disney+ resonates with native audiences and brings collectively the very best of Disney storytelling, wherever followers are.”
The U.S. model of the advert was created by Baker’s workforce alongside The Hive, an inside artistic company for The Walt Disney Firm, and options collection equivalent to The Twisted Story of Amanda Knox, FX’s Alien Earth, and Chad Powers starring Glen Powell. Based on Baker, the advert was designed equally to a spot from November 2024, which drove fan buzz.
In the meantime, worldwide model spots additionally characteristic native originals, equivalent to BULLET/BULLET, A Thousand Blows, and Quebranto, of their respective markets.
The worldwide push is a precedence for Disney, particularly as the corporate brings its adtech capabilities worldwide. The corporate additionally continues to focus promotions on its Disney+ and Hulu bundle, with the ESPN standalone streamer set to reach later this yr.
“We would like viewers to really feel the power and scale of what’s coming—to see that whether or not they come to Disney+ for groundbreaking originals, massive style franchises, or fan-favorite collection, it’s all obtainable in a single place,” Baker mentioned.
Titles within the U.S. spot:
FX’s Alien: Earth* (streaming August 12)
All’s Truthful* (streaming Fall 2025)
Chad Powers* (streaming September 30)
King of the Hill* (Season 14) (streaming August 4)
Solely Murders within the Constructing* (Season 5)
Percy Jackson and the Olympians (Season 2) (streaming December 2025)
The Twisted Story of Amanda Knox* (streaming August 20)
Marvel Tv’s Surprise Man (streaming December 2025)
ZOMBIES 4: Daybreak of the Vampires (streaming July 11)
*Streaming on Hulu on Disney+ for bundle subscribers within the U.S.
