Cannes Lions got here to an in depth in the present day, and Dove scored its third Grand Prix for “Actual Magnificence,” successful the Glass: The Lion for Change. Moreover, the New Zealand Herpes Basis received the Grand Prix for Good for utilizing training to de-stigmatize the sexually transmitted an infection, whereas Natura’s efforts to save lots of the Amazon rainforest and facilitate native harvesting in Brazil received the Sustainable Growth Targets Grand Prix.
Take a look at the winners beneath.
Glass: The Lion for Change
Along with successful the Artistic Technique Grand Prix this week, Dove scored one other Grand Prix for its “Actual Magnificence: Self-Esteem Mission,” which received the Glass: The Lion for Change. Led by Ogilvy U.Ok., the marketing campaign builds on its long-running “Actual Magnificence” initiative and supplies assets for youngsters to change into their most assured. Per Dove, the mission is the world’s largest vanity training supplier, serving to over 94 million youngsters since “Actual Magnificence” was created in 2004.
Grand Prix for Good
New Zealand Herpes Basis received the Grand Prix for Good for “The Greatest Place within the World to Have Herpes.” Earlier this week, the group additionally received the Well being Grand Prix for Good for the spot that goals to de-stigmatize the sexually transmitted an infection with programs taught by well-known New Zealanders. Almost 11,000 hours of classes had been watched, and 86% after all contributors stated they really feel snug discussing herpes brazenly. The advert was created by Australian manufacturing agency Finch and New Zealand inventive company Movement Illness.
Sustainable Growth Targets Lions
Natura earned the Sustainable Growth Targets Grand Prix for “The Amazon Greenventory” by Africa Artistic DDB. The cosmetics firm used a high-tech drone and AI to map giant areas and establish completely different plant species within the Amazon rainforest, facilitating harvesting for native communities. Natura additionally dedicated to buying 100% of the communities’ manufacturing, which benefited 46,000 individuals. The brand new technique additionally helped regenerate the forest as 400 sq. kilometers of it was protected within the course of.
Comply with all of the Cannes Lions information right here.
