DoorDash has named Zaria Parvez as its new director of social media, the model confirmed to ADWEEK. She began final Monday (Aug. 18).
She introduced her new position in a LinkedIn publish on Monday (Aug. 25).
“I’ve all the time been a builder who loves ranging from scratch, however this subsequent chapter is about one thing larger: empowering the following period and era of content material creators,” she wrote. “I’m excited to give attention to flexing my management muscle tissues and to problem myself in methods I’ve by no means performed earlier than.”
Parvez joins from Duolingo, the place she began in 2020 as a social media coordinator and climbed the ranks to guide the model’s social media technique globally.
Whereas there, she led the language studying app’s “evolution right into a social-first model, turning natural social right into a development engine that drove waves of recent customers,” she wrote on LinkedIn following her departure final week. Her work contains campaigns that had Duolingo’s chaotic inexperienced mascot, Duo the owl, exhibiting up in all places from Charli XCX’s Brat tour to the Love Island USA Villa.
“After 5 unforgettable years, 8 billion impressions and much more jaw-drops—it’s time to take off the swimsuit,” she wrote. “It’s been a privilege working alongside an exceptional crew that lifted me up and made the inconceivable really feel routine. You all taught me methods to fly & personal my energy each single day. As for the what, why, who, when, and the way…I’m saving all that for the e-book.”
Now, she is taking her skills to DoorDash, the place she’s going to oversee model social and lead a seven-person crew, a spokesperson instructed ADWEEK.
Parvez didn’t reply to request for remark in time for publication.
