Fabletics has promoted Carly Gomez to chief advertising and marketing officer (CMO), filling the vacant position after Ilona Aman left for Athleta in December 2023.
Gomez has been on the activewear model for a bit of over a yr, most just lately serving as svp of name advertising and marketing, specializing in technique and artistic. Earlier than Fabletics, she spent practically 11 years at Vans, the place she held a number of advertising and marketing management roles, together with world and Americas vp of promoting, model administration, direct-to-consumer (DTC), and social media.
In her new position at Fabletics, Gomez will lead all model, digital innovation, and buyer engagement initiatives because the model seems to proceed rising.
“I joined Fabletics final yr as a result of I consider it’s on the chopping fringe of buyer engagement, and is really reinventing the activewear area,” Gomez stated in a press release. “Getting into the CMO position, I’m excited to unlock new methods of elevating our model and delivering an impactful buyer expertise that propels Fabletics ahead on this subsequent chapter.”
Moreover, Fabletics’ chief working officer (COO) Meera Bhatia has been promoted to president and COO. She joined the model as COO in 2020 and led initiatives throughout ecommerce, manufacturing, operations, and know-how. In her new position, her remit will broaden to incorporate product creation, retail, wholesale, and worldwide operations. The aim is to streamline model and operations below one chief.
“Meera and Carly have been distinctive leaders for our crew throughout a pivotal level in our progress trajectory,” stated Adam Goldenberg, co-founder and chief govt officer (CEO) of Fabletics, in a press release.
To maintain progress, Gomez and Bhatia will decide up the place former world model president Ashley Kechter left off, because the exec left Fabletics for Vuori final month. Kechter led the model to an annual income progress of $900 million whereas laying the groundwork for wholesale growth with retailers like Nordstrom in addition to worldwide retailers in international locations like Germany and the U.Okay. She additionally helped forge collaborations with celebrities like Mexican American singer Becky G and Khloé Kardashian.
“This can be a large yr for Fabletics, as we’re on observe to exceed $1 billion in income whereas persevering with to broaden our retail fleet past our present 100+ shops,” Goldenberg stated. “We’re introducing new retailer codecs and pursuing plans for worldwide growth—all whereas persevering with to ship the progressive partnerships and best-in-class product we’re recognized for. We’re thrilled to have Meera and Carly broaden their roles and place us for continued success.”
