FanDuel Sports activities Community named Jim Keller because the group of regional sports activities channels’ new govt vice chairman of promoting and sponsorship gross sales.
Major Road Sports activities Group, FanDuel’s father or mother firm, introduced the information Monday, stating that Keller—who will report back to Eric Ratchman, chief income officer of the umbrella firm—might be accountable for main your entire advert gross sales portfolio for FanDuel Sports activities Community, together with linear, digital, and programmatic efforts.
Keller was most not too long ago CRO at Fuse Media, a job he had held since September 2024. He has additionally held govt roles at Warner Bros. Discovery, Hulu, and NBC Common.
Major Road Sports activities Group, previously Diamond Sports activities Group, is transferring shortly to revive the luster of its 15 regional networks, which have been as soon as money cows whereas a part of the Fox Sports activities household.
It emerged from Chapter 11 chapter in February 2025 and, earlier this yr, employed former ESPN veteran Norby Williamson as president of manufacturing and programming, overseeing all stay productions for greater than 3,000 Nationwide Basketball Affiliation, Nationwide Hockey League, and Main League Baseball occasions, in addition to authentic programming.
“Jim is a confirmed chief with an distinctive monitor report throughout linear, streaming, and digital platforms,” Ratchman mentioned in an announcement. “As FanDuel Sports activities Community redefines what native sports activities media may be—extra dynamic, extra participating, and extra impactful—Jim’s management might be key in creating smarter promoting experiences that ship actual worth to our model companions and native followers alike.”
“There’s nothing extra highly effective than the connection a fan has with their native crew, and FanDuel Sports activities Community is constructing a platform that actually honors that connection,” Keller added. “From my earliest days as a sports activities vendor at NBC Sports activities to main a number of the trade’s most revolutionary advert methods, I’ve all the time believed that the strongest media experiences are rooted in content material and group. FanDuel Sports activities Community’s give attention to constructing related, native, multiplatform fan experiences is precisely what the trade and advertisers want proper now, and I couldn’t be extra excited to assist drive the subsequent part of development.”
