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    Home»Traffic»Flock Safety and MADD partner to tackle impaired driving
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    Flock Safety and MADD partner to tackle impaired driving

    steamymarketing_jyqpv8By steamymarketing_jyqpv8August 29, 2025No Comments3 Mins Read
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    Picture of a Flock Safety LPR camera on a pole
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    Flock Security, the US-based security expertise platform identified for its function in fixing crimes via superior license plate recognition (LPR) methods, has introduced a brand new partnership with Moms Towards Drunk Driving (MADD).

    The collaboration goals to handle the rising risks of impaired and reckless driving, notably hit-and-run incidents, via each advocacy and technological innovation.

    “Our mission is to assist communities thrive via improved security. Meaning serving to legislation enforcement remedy crimes like hit-and-runs, but it surely additionally means working towards safer roadways by constructing expertise for elevated consciousness of auto accidents, harmful driving, and extra,” stated Garrett Langley, CEO and co-founder of Flock Security. “We’re proud to hitch forces with MADD and help their decades-long legacy of sufferer advocacy and lifesaving laws.”

    As a brand new member of the MADD Community, Flock Security joins a collective of organizations dedicated to ending impaired driving. The corporate will help MADD’s efforts by amplifying prevention messages, empowering secure driving choices, and contributing to legislative initiatives designed to scale back site visitors fatalities and accidents.

    “Flock Security shares MADD’s perception that expertise is a robust device within the battle to eradicate impaired driving,” stated Stacey D Stewart, CEO of MADD.

    The partnership comes as hit-and-run crashes stay a persistent and lethal challenge on US roads. A 2020 research from the AAA Basis for Visitors Security discovered that hit-and-runs account for about 5% of deadly crashes yearly, claiming roughly 1,800 lives annually. Pedestrians make up 66% of these fatalities.

    Flock Security’s community of LPR cameras and audio detection sensors is already deployed throughout greater than 6,000 communities nationwide. These methods assist remedy roughly 12% of reported crime within the US and play a very important function in each the instant response and subsequent investigation of hit-and-run incidents, lots of which contain alcohol-impaired drivers.

    Now, Flock Security is increasing its expertise suite past crime-solving to incorporate highway security instruments that detect crashes, harmful driving behaviors, and unsafe highway circumstances. This enlargement helps each legislation enforcement and transportation businesses of their shared mission to guard public security.

    One of many latest options, Automotive Crash Detection, makes use of Flock’s audio sensors to detect the distinct sound of a automobile collision and alert first responders inside 30 seconds. It is a vital enchancment over the nationwide common 911 response time of 5 to 6 minutes. When paired with Flock’s video cameras, operators can remotely confirm the occasion and deploy emergency providers quicker, probably saving lives.

    As well as, Flawed Means Detection will quickly be out there as a brand new perform on Flock’s present LPR units. The characteristic makes use of radar to establish automobiles driving towards site visitors on one-way roads or freeway ramps, a habits that the AAA Basis stories is brought on by impaired drivers in about 60% of instances. The system will flag and deter such incidents in actual time, serving to forestall devastating head-on collisions.

    Additionally on the horizon is the rollout of Velocity Analytics, which can leverage pc imaginative and prescient on LPR {hardware} to estimate automobile speeds. Whereas not supposed for automated enforcement, this characteristic will assist businesses establish high-speed areas and goal interventions to scale back speeding-related crashes.

    With MADD’s four-decade legacy of advocacy and Flock Security’s technology-driven strategy, the partnership marks a big step towards lowering the toll of impaired driving on American roads and constructing safer, extra resilient communities.

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