WNBA All-Star weekend is a celebration of the league’s progress, but additionally a reminder of the sport’s incremental progress—and Gatorade has the sport movie to show it.
In its latest marketing campaign, “Let Her Cook dinner,” Gatorade ties the foundational work of stars like Corridor of Famer Lisa Leslie, three-time champion and two-time MVP Candace Parker, and WNBA champ and two-time MVP Elena Delle Donne to the league’s present era via a typical bond—sweat.
“Being a part of this marketing campaign hits dwelling,” Leslie mentioned in a press release. “I’ve seen first-hand how far the sport and league have come, to not point out the work it takes to get right here.”
In an advert narrated by Leslie and set to a observe by GloRilla, Dallas Wings rookie Paige Bueckers, Indiana Fever reigning Rookie of the Yr Caitlin Clark, WNBA champion and MVP Kahleah Copper, and multi-time champ and MVP A’ja Wilson, be part of the WNBA legends to set a timeline for league greatness whereas additionally timing simply how lengthy sure discrepancies have gone unaddressed.
“This Gatorade marketing campaign celebrates all the pieces we’ve labored for,” Wilson mentioned. “It’s about honoring the legends who paved the way in which and displaying like to these pushing the sport ahead.”
As Gatorade factors out, solely 6% of sports activities science analysis all over the world is carried out solely on girls, primarily as a result of girls’s sports activities basically obtain fewer sources. Throughout WNBA All-Star weekend in Indianapolis, the Gatorade Sports activities Science Institute plans on showcasing the ladies’s sweat analysis it’s been conducting with assist from WNBA athletes.
Gatorade scientists are conducting preliminary assessments of WNBA gamers on a number of groups and plan to develop testing to a whole bunch of athletes throughout a number of sports activities. Gamers are examined on or close to the courtroom and are monitored for sweat charges and hydration.
Water bottles and sweat testing are parts of Gatorade’s WNBA All-Star itinerary.Gatorade
On All-Star weekend itself, Gatorade is internet hosting a takeover in downtown Indianapolis with its athlete companions in addition to on the Indianapolis Worldwide Airport. On July 19, it’s releasing a Gatorade x WNBA “Let Her Cook dinner” water bottle at Gatorade.com that may also be distributed courtside throughout the WNBA All-Star Recreation.
“From Lisa Leslie’s first dunk to A’ja Wilson’s 53-point recreation to Caitlin Clark’s rookie triple-double, our ‘Let Her Cook dinner’ is an anthem paying respect to those unimaginable athletes at full throttle—aggressive, supportive, intense, and joyful,” mentioned Emily Boido, Gatorade advertising and marketing senior director. “They’ve earned each ounce of their success via the sweat they’ve given and encourage the athlete in every of us.”
