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    Home»Social Ads»GMA and CBS Mornings Gain in Both Measured Categories
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    GMA and CBS Mornings Gain in Both Measured Categories

    steamymarketing_jyqpv8By steamymarketing_jyqpv8June 24, 2025No Comments3 Mins Read
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    No Week-to-Week Declines in Total Viewers
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    ABC Information’ Good Morning America and CBS Information’ CBS Mornings had an amazing week, as they have been the one two morning exhibits to expertise week-to-week good points for the week of June 16.

    GMA might have benefited from some viewer curiosity as it unveiled its new studio area at 7 Hudson Yards. As for CBS Mornings, it noticed a powerful bounce again within the demo, recording double-digit good points.

    NOTE: In the present day and CBS Mornings have been retitled on Thursday (06/19/25) to In the present day-TS and CBS Morn, respectively, because of the Juneteenth vacation. CBS Mornings was additionally retitled on Friday (06/20/25) to CBS-Morn. These retitled telecasts are excluded from the weekly and season averages. NBC’s weekly averages are based mostly on 4 days (Monday – Wednesday and Friday), and CBS’ weekly averages are based mostly on three days (Monday – Wednesday). 

    In line with live-plus-same-day information from Nielsen, GMA averaged 2.646 million complete viewers and 487,000 viewers within the A25-54 demo for the week of June 16. In comparison with the earlier week, ABC Information’ morning present elevated in complete viewers and the demo by +2%. its efficiency to the identical week in 2024 (June 17), GMA was down by -2% in complete viewers however up by +8% within the demo. 

    In the present day was the No. 2 morning present in complete viewers however held onto first place within the demo, with 2.482 million and 554,000 viewers, respectively, for the just-concluded week. The printed was flat in each measured classes in comparison with the earlier week. Sadly for In the present day, its lead over GMA shrank, because it noticed a lack of 8,000 demo viewers, narrowing the distinction between the 2 exhibits to 67,000 demo viewers. the way it carried out throughout the identical week in 2024, In the present day was down by -2% in complete viewers however was up by +5% within the demo.

    CBS Mornings had 1.868 million complete viewers and 314,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present noticed good points of +4% in complete viewers and +27% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -6% decline in complete viewers and a -19% decline within the demo.

    ABC NBC CBS • Complete Viewers: 2,646,000 2,482,000   1,868,000 • A25-54: 487,000 554,000   314,000

    Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 6/16/25), Earlier Week (w/o 6/9/25) and 12 months-In the past Week (w/o 6/17/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-6/22/25) and 2023-2024 Season (9/25/23-6/23/24). Starting 8/31/20, nationwide scores additionally embrace Out of House (OOH) viewing. Averages based mostly on common telecasts. 

    Categories CBS Gain GMA Measured Mornings
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