GoDaddy received the Grand Prix in Inventive B2B for its standout Tremendous Bowl marketing campaign, “Act Like You Know,” a witty tackle small enterprise struggles and AI options. The competition additionally acknowledged Consul Home equipment and AXA with high honors in Inventive Knowledge and Direct, celebrating campaigns that paired sturdy concepts with sensible impression.
Inventive B2B Lions
GoDaddy received the Grand Prix in Inventive B2B for “Act Like You Know,” a Tremendous Bowl marketing campaign starring Walton Goggins as a sequence of over-the-top enterprise personas. The spot, created alongside High quality Meats and produced by Habitant and ProdCo, promoted GoDaddy Airo’s AI instruments as a sensible answer for small enterprise house owners trying to simplify and scale their companies.
Inventive Knowledge Lions
Residence equipment firm Consul Home equipment turned electrical energy financial savings into forex, utilizing real-time consumption knowledge to let low-income households purchase energy-efficient fridges with the cash they saved on their utility payments. Created by DM9 São Paulo, the “Environment friendly Solution to Pay” marketing campaign remodeled knowledge from a chilly spreadsheet right into a lifeline for financial and environmental impression.
Direct Lions
Insurance coverage firm AXA used its highly effective “Three Phrases” marketing campaign to assist home abuse victims get discreet assist. The marketing campaign was created by Publicis Conseil and makes use of simply three easy phrases quietly despatched through geolocation tech via AXA’s insurance coverage to get the message throughout. Greater than a printed PSA, the marketing campaign is a lifeline providing emergency shelter and authorized assist. The marketing campaign can be a Titanium Lion contender—proof that direct motion can change lives.
Comply with all of the Cannes Lions winners right here.
