The primary full non-holiday week of July labored in Good Morning America’s favor, because it was the one morning information present to not expertise any viewership declines in whole viewers and the Adults 25-54 demo.
Nonetheless, ABC Information’ morning present joined its fellow opponents in not recording any viewership positive factors for the week of July 7. In the meantime, NBC Information’ At present’s lead within the advertiser-coveted demo shrank, with this system main by simply 35,000 viewers over GMA. Final week, At present was up by greater than 100,000.
In response to live-plus-same-day information from Nielsen, GMA averaged 2.596 million whole viewers and 444,000 viewers within the A25-54 demo for the week of July 7. In comparison with the earlier week, ABC Information’ morning present was flat in whole viewers and the demo. its efficiency to the identical week in 2024 (July 8), GMA was up by +1% in whole viewers and +3% within the demo—the one morning present with positive factors on this year-to-date comparability.
At present completed in second place in whole viewers and misplaced a few of its lead within the demo, with 2.353 million and 479,000 viewers, respectively, for the just-concluded week. The printed declined by -7% in whole viewers and -17% (the steepest of any morning present) within the demo in comparison with the earlier week. Its dominance within the demo has shrunk considerably as 35,000 demo viewers separate it from GMA. the way it carried out throughout the identical week in 2024, At present was down in whole viewers by -5% and -8% within the demo.
CBS Mornings had 1.826 million whole viewers and 270,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was flat in whole viewers and down -9% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -9% decline in whole viewers and a -30% decline within the demo—the steepest decline of any morning present inside this comparability.
ABC NBC CBS • Complete Viewers: 2,596,000 2,353,000 1,826,000 • A25-54: 444,000 479,000 270,000
