Somebody requested if displaying totally different content material to logged-out customers than to logged-in customers and to Google by way of structured knowledge is okay. John’s reply was unequivocal.
That is the query that was requested:
“Will this markup work for merchandise in a unauthenticated view in the place the worth just isn’t accessible to customers and so they might want to login (authenticate) to view the pricing info on their finish? Let me know your ideas.”
John Mueller answered:
“If I perceive your use-case, then no. If a worth is barely accessible to customers after authentication, then displaying a worth to serps (logged out) wouldn’t be acceptable. The markup ought to match what’s seen on the web page. If there’s no worth proven, there needs to be no worth markup.”
What’s The Drawback With That Structured Knowledge?
The worth is seen to logged-in customers, so technically the content material (on this case the product worth) is seen for these customers who’re logged-in. It’s query as a result of case could be made that the content material proven to Google is out there, sort of like behind a paywall, on this case it’s for logged-in customers.
However that’s not adequate for Google and it’s not likely similar to paywalls as a result of these are two various things. Google is judging what “on the web page” means based mostly on what logged-out customers will see on the web page.
Google’s guideline in regards to the structured knowledge matching what’s on the web page is unambiguous:
“Don’t mark up content material that isn’t seen to readers of the web page.
…Your structured knowledge should be a real illustration of the web page content material.”
It is a query that will get requested pretty steadily on social media and in boards so it’s good to go over it for individuals who may not know but.
Learn Extra
Confirmed CWV Reporting Glitch In Google Search Console
Google’s New Graph Basis Mannequin Improves Precision By Up To 40X
Featured Picture by Shutterstock/ViDI Studio
