Google Enterprise Profile (GBP) pictures are the pictures that seem when individuals discover your enterprise on Google Search or Maps.
In case your pictures aren’t the right measurement, they could seem blurry or cropped. Or fail to load.
Listed below are the beneficial picture sizes for various picture sorts in your GBP itemizing:
Picture Kind
Advisable Dimension
Minimal Dimension
Facet Ratio
Format
Cowl Photograph
1024 × 576 px
480 × 270 px
16:9
JPG or PNG
Brand
720 × 720 px
250 × 250 px
1:1
JPG or PNG
Enterprise Images
720 × 720 px
400 × 300 px
4:3
JPG or PNG
Submit Images
1200 × 900 px
400 × 300 px
4:3
JPG or PNG
Product Images
1200 × 900 px
400 × 300 px
4:3
JPG or PNG
Let’s have a look at every intimately.
GBP Cowl Photograph
The duvet picture is the principle picture displayed on the prime of your GBP itemizing on Search.
It additionally seems on Maps.
A robust cowl picture attracts consideration and encourages extra individuals to click on by.
The best Google Enterprise Profile cowl picture measurement is 1024 x 576 pixels in JPG or PNG format.
However Google might crop it relying on the browser or the place your itemizing seems.
Finest practices embrace:
- Use a transparent picture of your storefront, inside, or workforce—not a emblem or inventory picture
- Take the picture in pure daylight for higher visibility
- Keep away from textual content; Google might crop it out on some screens
- Use a large shot that reveals the complete house
- Heart the principle topic so it nonetheless appears to be like good if cropped
On this espresso store instance, the quilt picture is well-lit, reveals the inside clearly, and captures the precise buyer house:
Examine it to a store with a poor cowl picture that doesn’t present the house, employees, or something distinctive to the placement. So it’s tougher for the consumer to get a really feel for the enterprise.
GBP Profile Brand
Your emblem is a vital a part of your model id and seems in sections like Google Posts and assessment replies.
The emblem now not seems persistently in the principle panel on Search. And Google hasn’t shared an official replace on the change, but it surely nonetheless performs an important function.
Your emblem helps reinforce your model id and makes your profile look extra full.
The best Google Enterprise Profile picture measurement for logos is 720 x 720 pixels in JPG or PNG format.
The minimal measurement is 250 × 250 pixels.
For finest outcomes:
- Use solely your core emblem—keep away from further textual content, taglines, or graphics
- Heart the design to keep away from awkward cropping throughout layouts
- Skip shadows, borders, or padding
- Choose a model that stays sharp and readable on small screens
- Guarantee a clear or clear background
GBP Enterprise Images
Enterprise pictures are extra pictures that assist showcase your house, merchandise, workforce, and companies, past your emblem and canopy picture.
They seem when somebody clicks your cowl picture on Search.
Additionally they present up within the “Images & movies” part of your itemizing on Maps underneath the “By proprietor” tab.
These pictures give potential prospects a way of what to anticipate after they go to your enterprise.
Use a 1:1 side ratio. The best Google Enterprise Profile picture dimensions are 720 x 720 pixels.
You can even add bigger variants like 1200 x 900 px. However they could be cropped in some placements.
Stick to JPG or PNG format.
Comply with these finest practices:
- Add not less than three inside and three exterior photographs
- Embody pictures of your hottest services or products
- Embody not less than three pictures of your workforce at work
- Keep away from blurry or darkish pictures; use pure or comfortable lighting indoors
- Maintain backgrounds clear and uncluttered so the topic stands out
- Don’t add textual content, borders, or filters. Use reasonable, correct visuals of your precise house or merchandise.
This mattress retailer instance makes use of enterprise pictures nicely, displaying the workforce, merchandise, and each the inside and exterior of the shop.
Now examine that to a retailer with simply two pictures—one of many facility and one with textual content.
They’re lacking key visuals that present the house and other people behind the enterprise.
GBP Product Images
Product pictures seem within the “Merchandise” part of your GBP itemizing on Search and Maps, serving to prospects rapidly see what you promote.
You’ll be able to add pictures when itemizing particular person merchandise.
The product picture measurement suggestion for GBP is 1200 x 900 pixels in JPG or PNG format.
Keep away from inserting key particulars close to the sides, as Google might crop them in some views.
When including product pictures:
- Use high-resolution pictures of your precise merchandise
- Take pictures in pure or comfortable, even lighting
- Maintain the background easy
- Keep away from mockups, logos, or pictures pulled from catalogs
- Present the product from an angle that provides full context (not zoomed-in or minimize off)
The beneath instance picture is well-lit, centered, and clearly targeted, with the product clearly seen in opposition to a plain background. There aren’t any distractions, so the briefcase stands out instantly.
GBP Submit Images
Including pictures to your posts on Google could make them extra partaking. These posts seem in your enterprise profile on Search.
Additionally they present up in your itemizing on Maps underneath the “From the proprietor” part.
Images could make your updates stand out. And add context to your message.
Use a 4:3 side ratio. The best Google Enterprise Profile submit picture measurement is 1200 x 900 pixels in JPG or PNG format.
Different GBP cowl picture sizes work, too. However components of the picture could also be cropped relying on the display or format.
When including submit pictures:
- Use a picture that clearly helps the message of your submit
- Maintain textual content minimal; small fonts could also be arduous to learn
- Make sure that the picture is vivid, sharp, and simple to grasp at a look
- Body the topic on the heart so it stays seen throughout gadgets
- Use a photograph that makes individuals wish to click on. That is the very first thing they’ll see earlier than opening the submit.
This submit picture reveals an actual technician at work, with clear context and related element.
Now examine that to this text-heavy graphic with no actual visible context. It’s tougher to learn and doesn’t present the service or workforce in motion.
Learn how to Add, Replace, or Take away GBP Photographs
You’ll be able to add, replace, or take away pictures straight out of your Google Enterprise Profile dashboard.
Log in to your GBP account and click on “Images” from the dashboard.
From right here, you’ll be able to add extra enterprise pictures, a canopy picture, and a emblem.
Should you’ve beforehand uploaded these pictures, you’ll be able to change or take away them as wanted.
Relying on your enterprise class, you would possibly see choices so as to add different sorts of pictures.
As an example, eating places can add menu pictures.
Images added to posts are managed individually and don’t seem in the principle “Images” part of your profile.
So as to add pictures to your posts, go to your dashboard and click on “Add replace.”
Click on “Add replace” once more to submit an replace.
Add your picture, description, and button. Click on “Submit.”
So as to add product pictures, go to your dashboard and click on “Edit merchandise.”
Add the pictures, together with different product particulars like title, class, value, and outline.
Fixing Frequent Google Enterprise Profile Picture Points
Typically your GBP pictures might not show as anticipated.
Listed below are some widespread points and the right way to resolve them:
Cowl Photograph Not Displayed as Chosen
Google might select one other picture over your chosen cowl picture.
If this occurs, substitute it with a brand new one which meets the Google Enterprise Profile cowl picture measurement necessities.
Use a high-quality, well-lit picture that is visually clear.
Evaluation the picture Google is displaying as a substitute and add one thing comparable to enhance your possibilities of it being chosen.
Picture Rejected or Marked as ‘Not Accredited’
Google might reject your picture for a number of causes, equivalent to utilizing watermarks, extreme textual content, or promotional graphics.
To cut back the possibilities of rejection:
- Wait not less than 14 days after verifying your profile
- Use high-quality, unique pictures that present your house or merchandise
- Keep away from logos, overlays, or heavy textual content
- Don’t reuse the identical picture throughout a number of listings
- Stick with JPG or PNG information underneath 5 MB
Picture Seems to be Cropped or Off-Heart
Even when a picture meets technical necessities, it might nonetheless seem awkward—cropped within the incorrect place, minimize off on cellular, or unbalanced.
This often occurs when the topic isn’t centered or the picture isn’t framed with totally different display layouts in thoughts.
To repair it:
- Heart a very powerful a part of the picture
- Go away house across the topic—keep away from tight framing
- Preview how the picture appears to be like on desktop and cellular
- Take a look at and alter your Google Enterprise Profile picture measurement. As an example, use wider dimensions for canopy pictures and sq. codecs for logos or enterprise pictures.
Optimize Your GBP Itemizing for Higher Visibility
Getting your picture sizes proper is important for a powerful Google Enterprise Profile.
However there’s extra to optimizing your itemizing and growing your visibility in native search.
Semrush’s GBP Optimization instrument helps you handle and enhance your profile.
You’ll be able to schedule posts, observe efficiency, reply to evaluations, and defend your itemizing from undesirable adjustments—all from one dashboard.
Attempt it at this time.
